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Senior Art Director

1 month ago

Johannesburg, South Africa Specd Full time

**Responsibilities**:

- Understand what makes GREAT creative ideas
- Work on projects from start-to-finish
- Translate clients marketing objectives into clear, compelling, brand-appropriate ideas
- Produce creative'¯concepts'¯with a clear rationale to accompany the work
- Demonstrate great layout principles and an eye for good aesthetic design and visual communication
- Act as a'¯brand'¯guardian for'¯the client'¯following guidelines and tone of voice documents
- Understand what makes GREAT creative ideas and execute accordingly
- Participate in the development of creative materials, from concept to execution
- Translate clients marketing objectives into clear, compelling, brand-appropriate ideas
- Ensure that all work meets or exceeds the quality standards of the agency
- Undertake internal work for the business as and when its required
- Mentoring of junior creatives

**Requirements**:

- Make proactive recommendations for the direction of client projects
- Undertake research and develop an understanding of the client's target audience and competitor products
- Have an appreciation for metrics and can make recommendations on how to measure the success of campaigns
- Form close relationships with the team to source product information and product selling points
- Create original ideas across a variety of channels to a high standard, meeting tight deadlines
- Be able to work independently but also as a team with the other art directors

**Experience and Skills**:

- Creating original, impactful and engaging work across categories that stands out from the crowd
- The ability to conceptualise and execute concepts that motivates and sells
- The ability to plan and work out strategies for high-profile projects
- An excellent team player: collaborative and adept at building relationships with stakeholders at all levels
- Must work well under pressure and manage workloads and multiple projects effectively
- Be self-motivated, proactive and collaborative, with a can-do attitude
- Great layout principles and an eye for good aesthetic design and visual communication
- Attention to detail
- All-round organisational skills
- Competent Mac user with relevant tech skills to be able to produce work electronically, and present online
- 10+ years of relevant experience:

- Conceptual through the line campaigns
- Strong experience working with and presenting to clients
- Expert understanding of Photoshop, InDesign, Illustrator
- Client sensitivity: understanding problems from a client perspective
- Time management: planning and executing work in a timely and efficient manner
- Communication skills: ability to communicate verbally as well as in writing
- Team and leadership skills: ability to work collaboratively and lead in presentations
- Able to think strategically and ideate from a strategic brief
- Multimedia skills will be a huge bonus
- Illustration skills are always a bonus (but not mandatory)