Brand Manager

2 weeks ago


Pretoria, South Africa HotelJobs.co.za Full time

Big player in the QSR sector has a great opportunity for a Brand Manager to join the team, reporting to the Chief Marketing Officer
- Tertiary Marketing education would be an advantage.
- Min of 5 - 7 years in a Brand Manager position in the Retail or QSR (Quick Service Restuarant indistry) essential.
- Essential knowledge of consumer behaviour, marketing analytics, branding and content creation.
- In-depth understanding of marketing strategies and branding principles.
- Project Management experience.
- Basic knowledge of budgets and allocation of line items.
- Comfortable with CRM Software
- Strong research and analytical skills.
- Willing to work over weekend if necessary

Detailed description
- In-depth understanding of marketing strategies and branding principles.
- Excellent communication and writing skills.
- Creative thinking and problem-solving skills.
- Project management experience.
- Conducting market research.
- Analysing data for trends, insights, and information.
- Advising internal teams on branding strategy.
- Communicating with marketing team to ensure brand alignment.
- Business savvy.
- Ability to multitask.
- Strong research and analytical skills.
- Comfort with CRM software.
- Essential knowledge of consumer behaviour, marketing analytics, branding, content creation.
- Analytical Mind-Set: Need to have a knack for analysing data as it helps gauge the competition, identify opportunities, and understand consumer behaviour
- Interpreting data and using it to implement new strategies can enhance performance and drive growth.
- Developing custom marketing and advertising strategies
- Building relationships with influencers, journalists and media owners where not already in place and necessary
- Conducting meetings with service providers and franchisees
- Developing custom marketing and advertising strategies
- Basic knowledge of budgets and allocation of line items
- Team player and working collectively to meet brand objectives as well as engaging with other departments
- Willing to work over weekend if necessary for activations and brand presence.

Experience
- Min of 5 -7 years in a brand manager position in the Retail or QSR sector
- In depth Marketing experience a plus
- Own transport and valid drivers licence


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