Events Manager

**Reference**: 9151 AV

**Consultant**: Anneke Viviers

Consumer events
Trade & industry wine shows - both domestic and international
Internal conferences and events
Assisting with brand home events and the hospitality team when involving wine sales
Contribute to the development of integrated annual plans through the strategic planning and ownership of a 12 month event activity calendar linked to goals & ROI
Co-ordinate all aspects of events from strategy, planning, administration, executing right through to post-event evaluation and reporting as required
Work with the relevant internal teams to plan and execute pre, during, and post event nurture and engagement programs where appropriate
Work with the relevant external suppliers to plan and execute pre, during, and post event tasks as required
Act as event first point of contact, evaluating all ad hoc proposals and opportunities received, declining where not aligned to core strategy and elevating internally for further consideration where warranted
Keep track of all activities by managing the centralised estate & brands event calendars and spreadsheets
Represent the brands with passion and confidence at events & wine shows and showcase the wine portfolio to trade and consumers
Develop and source appropriate event merchandise and promo material and keep track of stock movement and control.
Develop event digital toolkits including standards and assets for best-practice sharing to ensure seamless experience and flawless execution of same or similar activities across key markets
Collaborate with trade marketing & loyalty club leads to maximise loyalty club lead generation at events
Manage the annual events budget, seeking out opportunities to maximise cost savings and ROI without compromising premium execution
Act as the in-house events marketing champion, willing to coach the broader teams on how to use this engagement platform for successful outputs
Co-ordinate VIP group logistics & agenda for multi-brand home visits (individual brand home tours & tastings managed directly by on-site hospitality & tasting room teams)
Managing and scheduling of promoters when required
Research trends in event planning to develop new ideas for future events
Be an informed and category champion regarding winemaking, winegrowing, wine vintages and the distinct benefits and availability of our specific range - products, awards and accolades
Manage assigned relevant integration projects and ad hoc responsibilities assigned by the Head of Marketing & Innovation.
Perform administrative and other tasks as requested.

**Qualifications**:
Degree in marketing, communications, or related field with experience in wine &/or hospitality in the luxury category strongly recommended.
A solid understanding of the event marketing strategies, trends, and technologies
Understanding of how local programs can be adapted &/or scaled for global markets
Creative flair coupled with a data-driven mentality and sense of how to use insights to sharpen impact
Strategically minded with operational capability
Problem-solving skills, ability to remain calm under pressure and create solutions
Highly organised and efficient, able to get things done amid ambiguity
Excellent communication, networking and relationship skills
Attention to detail and takes pride in work
Happy to be hands-on and demonstrates accountability
Efficient multitasker with good time management and delegation skill
Budgeting capability
Tech-savvy
Ability to travel as and when required

**How to Apply**:
If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.