Sr Data Scientist: Digital Growth

2 weeks ago

Cape Town, South Africa Sanlam Full time

**About Sanlam & SFT**

Sanlam is a leading financial services group, recognized for our innovative approach towards providing comprehensive insurance, investment, health, and credit solutions to millions of clients across Africa. Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. And we’re hiring top talent from around the world to make it happen.

**About the role**

As a data scientist your work is a canvas for change, painted with the data you explore and the insights you uncover. You're not just joining a team; you're embarking on a mission to reshape the financial landscape for all Africans, making tomorrow not just different, but better. Turning data into pathways, obstacles into stepping stones, and potential into reality. Together, we can build lasting financial confidence across Africa, one insight at a time.

This is a data science role focusing on acquiring as many quality clients as possible through digital marketing, in the most cost efficient way possible.
- What you'll achieve in the first 12 months?- **We have all the data we need to understand, measure and influence client acquisition.** Work across the end-to-end client acquisition journey, from off platform to product conversion, to ensure data is created and consumed in a way that enables you to bring them together to fuel your insights and modelling. Ensure data quality and interoperability is owned at source by working with engineers, architects, and marketers across the ecosystem. Success will be measured by the completeness and quality of data, facilitating a comprehensive view of the client acquisition journey.
- **We can reliably and predictably attract the targeted segments of the market onto our platform**: Collaborate with campaign managers to iterate on marketing campaigns, refine our segments and establish the most cost-effective way to bring prospective clients to our website to evaluate our products. Produce insights, run experiments, and develop predictive models to optimise channel specific campaign performance and cross channel spend. E.g. What budget and channel allocations do we need to hit our client acquisition and cost of acquisition targets for segment X next quarter? Success will be measured in the number of quality clients acquired through each campaign and efficiency of the spend on it (e.g. client LTV / CAC, campaign ROI).
- **Prospective clients have all the relevant information and advice they need to understand their needs and build confidence in our products**: Work closely with UX designers and user researchers to create the best landing and evaluation journey experience for prospective clients, optimising content and journey’s that are best suited for each segment. Involve user researchers to uncover the why behind the what. E.g. Which web pages contribute most to an acquisition? Do people prefer handholding through our Call Centre Agents or directing their own journey through long form web pages? Success will be measured by conversion of on-platform prospects who enter the qualification funnel and through qualitative surveys about their confidence and experience.
- **As a team, we always know how well we’re performing and (roughly) why**: Create datasets, metric frameworks and visualisations that together provide information-rich stories about our activities and their performance. These stories should cover everything from the digital marketing channels and partners we’re using, to the format and nature of the content (e.g. video vs image, animal photos vs people photos). Leverage computer vision and/or NLP as a service to enrich your data to support this content rich analysis. Success will be measured in the depth of understanding, and minutes it takes, for the team to learn about their key metrics and drivers.
- How you'll think- **You’re high agency**. Looking for ways to do, instead of reasons not to.
- **Where some see impossible, you see a way**: Turning obstacles into opportunity, chance into change.
- **You love creating more with less**. Knowing that the biggest impact is born of the smallest acts.
- **You seek out and value different perspectives.** Believing that when we change how we look at things, how things look for us also changes. Making tomorrow not just different, but better.
- What you'll enjoy- Being in a high ownership, high ambiguity, high autonomy environment where the impact of your work matters. The ideal environment for your capability growth.
- Learn from the best. Get guidance from some of the most seasoned professionals around. Our mentorship vibe is all about growing together, both professionally and personally.
- Diving into projects that touch the lives of millions. Making a real difference in how

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