Marketing and Communication Manager

1 week ago


Johannesburg, South Africa Milton Resourcing Full time

JOB SUMMARY STATEMENT:
Plan, execute and oversee marketing campaigns

KEY PERFORMANCE AREAS (DUTIES & RESPONSIBILITIES):

- Proven history with Brand Management, Digital Marketing and Advertising as well as Marketing Communications to build brand and brand awareness.
- Experienced in creation of marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
- To ensure brand consistency in marketing and social media messages by working with various department members, including operations, product managers, and Exco team
- Collects client data, analyses interactions, and visits, plus uses this information to create comprehensive reports and improve future social media strategies and campaigns.
- Reports progress to senior management
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram, and YouTube
- Research and monitors activity of organization competitors
- Uncover consumer insights and deliver innovative marketing campaigns.
- Measure and report performance of all marketing and product launch campaigns and assess ROI and KPIs
- Manage all company social media content strategies.
- Establish and maintain brand budgets.

ACADEMIC REQUIREMENTS & EXPERIENCE:

- Degree in marketing or related field
- 3-5 years proven track record in brand management, brand marketing, marketing management.
- Experience in identifying target audiences and devising effective campaigns.
- Digital marketing activities/ strategies
- Strong knowledge of Web/ Google Analytics
- Strong project management capabilities
- Sound knowledge of prevailing procedures and techniques in e-commerce
- A strong understanding of the DIRECT SELLING INDUSTRY and social media content management/ marketing
- Experience in loyalty and rewards advantageous
- Digital Marketing and E-commerce methodologies

KNOWLEDGE, SKILLS & ABILITIES:

- Brand Management
- Brand Marketing
- Digital Marketing
- Social Media Communications
- Catalogues Compilation
- E - Catalogues
- E - Commerce
- Loyalty and rewards
- Direct Sales



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