Marketing & Sales Manager

2 weeks ago

Johannesburg, South Africa HotelJobs.co.za Full time

MARKETING AND SALES MANAGER

RETURNAfrica is looking for an innovative Marketing & Sales Manager to join its team in Johannesburg. This is a challenging position for a highly motivated individual who will help the company expand its market share and reinvigorate its marketing drive. A passion for community and conservation, and experience in marketing and sales is essential. Previous direct involvement in tourism is recommended but is not strictly a requirement.

A competitive remuneration package will be offered.

The duties of the Marketing & Sales Manager will include but not be restricted to:
a) All duties in respect of marketing of the portfolio of tourism products managed by the Company:

- Development of a marketing strategy and budget
- Brand Management and Brand Visibility
- Management of media relationships including organising media trips
- Representation at trade shows - local and international
- Building a strong social media presence, incl. Instagram, Facebook, LinkedIn, X and TikTok
- Paid campaign management including social advertising and print media, including content creation
- SEO management and optimisation
- Google Adwords management and optimisation
- Website development, management and optimisation

b) Management of sales, including
- Supplier relationship management, including maintaining and building trade relationships with DMC’s, tour operators and agents
- Implementation of digital sales strategies
- Research and analysis of local market trends (industry, competitors, customer, distribution channels), identifying target markets and how best to reach them
- Arranging and hosting educationals
- Contracting
- Rates management
- Presentations and product training with the trade
- Liaison and maintenance/strengthening of relationships with product managers
- Weddings
- Dealing with unhappy guests/agents/tour operators
- Working with representation agencies

c) Administration, including:

- Liaison with bookkeeper
- Oversight of the reservations team including checking invoicing, refunds, accounts administration, outstanding payments, etc.
- Reporting on sales, guest demographics etc
- Sales projections
- Maintenance of Association memberships

d) The Employee will report directly to the CEO with a dotted line to the Board.

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