Digital Marketing Coordinator
2 days ago
**Job description**
**Minimum requirements**:
- A relevant Diploma/Degree
- At least 3 Years in Administration/Operations Management.
- 3 - 4 Years in Digital Marketing Experience.
- 2 - 3 Years working experience using Digital Marketing Tools.
The use and understanding of paid advertising platforms is a must, Facebook Ad Manager and Google Ad words. You will be asked to show us the platform and how it works in the interview stages.
Ecommerce understanding and knowledge.
**Responsibilities**:
- Create and execute digital marketing campaigns.
- Provide input into the design and improvements of the UI/UX elements of our websites and administer these websites and publish content.
- Create both written and visual content across channels and work with our designers, copywriters, and content specialists to create targeted content tailored to each platform, audience, and goal.
- Monitor the performance of campaigns and suggest and implement improvements to optimize these using analytics tools to identify opportunities to reach our business and marketing goals.
- Prepare reports, presentations etc. to communicate results and analyze campaign outcomes, ROI and KPI’s.
**Technical Outputs**:
- **Search engine optimization (SEO)** -advanced knowledge of SEO and the ability to create and effectively manage organic search campaigns based on specific objectives.
- **Pay-per-click Advertising (PPC)** - Deliver profitable PPC campaigns that meet specific objectives and deliver ROI across multiple ad networks, such as Google Ads, Microsoft Ads, and paid social advertising.
- **Conversion Rate Optimization (CRO)** - Use CRO to optimize our marketing funnels, improve campaign performance and improve landing page conversion rates/reduce bounce rates.
- **Data Analysis** - Use data analytics to measure, analyze, and report on campaign performance and provide accurate insights to allow the marketing team and leadership to make data-driven decisions.
- **Social Media Marketing** - Grow high-quality followers in our industry as identified in our strategies and improve engagement across the main social channels, including industry specific platforms.
- **Digital PR** - Develop and increase our online presence through high-quality backlink generation, press releases, guest posting, and other initiatives that elevate status and brand exposure online.
- **Website CMS** - To be able to administer and publish content on our websites we require experience with website content management systems -WordPress being advantageous.
**Skills and competencies**:
- Excellent communication (verbal and written) skills.
- Strong levels of adaptability and decision-making capabilities.
- Capability to work under pressure and in a fast-paced growing environment.
- Resilience and forward-thinking mindset (ability to be resourceful)
- Must have attention to detail and take accountability.
- Excellent reporting and presentation capabilities.
Work Remotely
- No
**Job Types**: Full-time, Permanent
**Salary**: R10,000.00 - R12,000.00 per month
**Job Types**: Full-time, Permanent
**Salary**: R10,000.00 - R12,000.00 per month
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