Journey Builder

**Job Advert**:
**Qualifications**:
Essential:

- A Grade 12 Certificate/Matric
- A Bachelor’s degree in Marketing or a related field

**Knowledge, Skills and Experience**:
**KNOWLEDGE required**:

- Understanding of the African market and customers
- Legal compliance (Protection of Personal Information Act, Electronic Information Act, etc.)
- Customer knowledge on the target users/ customers
- Customer discovery and research
- Data knowledge, data gathering and analysis, generating insights and execution
- Understanding of CRM across various touch points

**SKILLS required**:

- Superior numerical skills
- Sound analytical and problem-solving skills
- Engage across all levels of the business with regards to customer-centric marketing concepts and best practices
- Stakeholder management with very strong interpersonal skills
- Effective conflict management
- Strong planning and organizing skills
- Team collaboration skills
- The ability to be:

- Resilient
- Innovative
- Solutions-orientated
- Assertive
- Influential
- Flexible and agile

**TECHNICAL SKILLS required**:

- User journeys
- User experience testing
- Market research
- Web and data analysis

**EXPERIENCE required**:
Essential:

- 3 years in Direct Marketing or CRM
- Experience in Salesforce Marketing Cloud, CRM platforms and digital transformation
- Experience within an Online Commerce and/or Digital environment
- Experience in a campaign and project environment

Preferred:
**Key Responsibilities**:

- Develop, create and implement customer journeys to drive engagement and revenue.
- Create and implement personalized messaging across multiple channels.
- Drive business objectives (SBU’s / Commercial) and design campaign journeys.