Marketing Digital Strategist

2 weeks ago

eThekwini KwaZuluNatal, South Africa Measured Ability Group Holdings Full time

**South Africa - KwaZulu Natal**, eThekwini Central (Durban / Pinetown / Umlazi)**

**R 00**

**A Private Higher Education Provider in the Durban area has a vacancy for a dynamic Marketing Digital Strategist to join their friendly team.**
- line and off-line strategies for the company.**
**The Marketing strategist position involves a variety of tasks, including designing and executing high level paid and internal media digital marketing campaigns. and Executing market research and developing strategies in line with the target audience.**
**If you are a creative, goal-oriented professional, we would like you to be part of the team and share innovative ideas to achieve their targets. Ultimately, you should be able to increase their market share and ensure brand consistency.**

**Minimum Requirements**:
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- **Min 5 years +**
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- **Proven work experience as a digital Marketing strategist - designing and execution of the strategy.**
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- **Agency experience a preference.**
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- **Able to implement and execute the digital strategies across all platforms.**
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- **Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)**
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- **In-depth knowledge of CRM software and Content Management Systems**
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- **Familiarity with SEO/SEM and Google Analytics/ Hootsuite/ Sem Rush**
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- **Understanding of web design**
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- **Excellent communication skills (verbal and written)**
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- **Strong analytical skills**
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- **Creative thinker with data-driven analytical aptitude**
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- **Team management skills**
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- **Bachelor’s degree in Marketing or relevant field**
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**Responsibilities**:
***

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- **Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations that are specific to digital trends.**
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- ** Develop specific digital marketing goals that align with the overall direction and business goals.**
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- ** Develop and maintain digital campaigns to increase web traffic**
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- **Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.**
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- ** Forecast market trends with new business opportunities.**
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- ** Research market to identify new opportunities**
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- ** Analyse sales and marketing metrics**
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- ** Generate innovative ideas to promote company brand and products via new technological innovation.**
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- **Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans**
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- ** Use customer feedback to ensure client satisfaction.**
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- **Ensure brand alignment to increase brand awareness and equity.**
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- ** Content management producer in line with digital metrics.**
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- ** Design and implement digital marketing strategies aligned with business targets.**
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- ** Address advertising needs.**
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- ** Ensure brand consistency through all marketing channels.**
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- ** Use customer feedback to ensure client satisfaction.**
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- ** Liaise with internal teams and ensure brand consistency.**
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- ** Establish a strong, long-term web presence.**
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- **Produce analytical reporting metrics across all platforms**
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For more information please contact:
**Zae Chetty

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