Digital Marketing Specialist

MotorHappy Pty Ltd is a world leader in its field of specialisation offering a variety of financial products for motor vehicles. MotorHappy Pty Ltd aims to creatively solve problems and add value to people by ensuring Mobility for Good.

MotorHappy Pty Ltd forms part of the Motus Group, a leading JSE listed Company in the Automotive Industry where performance is driven by three keystones, 1. Leaders, 2. Innovation & 3. Customer Champions.

If you are seeking an exciting and rewarding opportunity, then this is the career journey you’ve been waiting for.

**Position Overview**:
**Specific Role Responsibilities**:

- Develop and execute digital marketing strategies to achieve company objectives
- Manage and optimize Google Ads campaigns, including search, display, and retargeting ads
- Oversee Meta/Facebook advertising campaigns, including ad creation, targeting, and performance monitoring
- Measure, Analyse & Optimize traffic, via Google Analytics & Google Marketing Platform
- Coordinate with internal teams and external agencies to ensure effective implementation of SEO strategies
- Create compelling content for website, social media, and other digital platforms to engage audiences and drive conversions
- Monitor and analyse digital marketing performance metrics, providing insights and recommendations for improvement
- Stay updated on industry trends and best practices to continuously improve digital marketing efforts
- UTM tracking setup, campaign & channel performance analysis and reporting
- Execute A/B tests, analyse, report and recommend changes

**Qualifications and Experience**:

- Bachelor's degree in Marketing, Digital Media, or related field
- Google AdWords Certifications
- Facebook marketing certification
- Proven experience managing Google Ads and Meta/Facebook advertising campaigns
- Strong understanding of SEO principles and best practice
- Experience with Google analytics and reporting
- Experience with social media analytics

**Skills and Personal Attributes**:

- Working proficiency in Excel
- Proficiency in content creation, including writing and editing copy for digital platforms
- Excellent analytical skills and ability to interpret data to drive informed decisions
- Creative thinker with a passion for digital marketing and staying ahead of industry trends
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus
- Great team spirit and team player
- Driven, committed self-starter with a hands-on attitude
- Attention to detail
- Ability to handle multiple projects and programs simultaneously
- You're highly motivated and pride yourself on delivering high-quality work
- The ability to work in a fast-paced environment
- Ability to work well in a team as well as independently