E-commernce Marketer

**Job Title: E-Commence Marketer & SEO Analyst**

**Location: Franschoek Wine Valley**

**Salary: Competitive**

If you're a fast-paced, innovative individual with a passion for data analysis and SEO, we want to hear from you

**Requirements**:

- South African Resident
- Fluent in Afrikaans and English (Afrikaans Home Language speakers will have preference)
- Bachelor’s degree or equivalent in marketing, data analysis, information science or a related field
- Strong analytical and problem-solving skills.
- Demonstrable experience as a data analyst, preferably working in a marketing team or with marketing stakeholders, with a track record of producing data-driven insights and recommendations to various stakeholders.
- Proven experience in SEO, Google Analytics and other MarTech platforms.
- Experience in compilation and execution of A/B testing plans and reporting on the results.
- Advanced statistical analysis and data visualisation skills.
- Experience working in an e-commerce environment and on e-commerce platforms would be
- advantageous.
- Experience working with project management tools such as Asana would be advantageous

**Responsibilities**:

- Tracking, reporting and analysing the performance of marketing activities, ad hoc analytical requests, and automation of regular reports.
- Provide actionable market and customer insights to address key strategic questions.
- Assist with market research to analyse the competitive landscape, determine brand perceptions, and identify new marketing opportunities
- You will function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving website performance.
- Evaluate customers’ online behaviour and provide insights and recommendations to improve website performance and the overall online shopping experience.
- Support strategy, execution and measurement of A/B tests and CRO experiments within the e-commerce marketing team.
- Work with content creators to optimise landing pages, website calls-to-action (CTAs) and lead-generating forms.
- Monitor traffic performance in Google Analytics and Google Search Console.
- Support copywriters with keyword research for SEO writing.
- Continuously collect, analyse and identify trends/insights to improve SEO strategy.
- Work with the development team to implement best SEO practices.

**A competitive salary is offered and a beautiful work environment with a strong focus on employee well-being.**

Ability to commute/relocate:

- Franschhoek, Western Cape: Reliably commute or planning to relocate before starting work (required)

**Language**:

- Afrikaans (required)