Le Cub

**Company Description**
Who we are:
We are the human experience company

We create experiences people love and actions brands need.

When we combine our deep understanding of people with our unmatched expertise in media, magic happens : experiences get invited in, not filtered out.

Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic.

PLEASE ONLY APPLY IF YOU MEET THE FOLLOWING LEARNING & DEVELOPMENT CRITERIA - OTHER APPLICATIONS WILL NOT BE CONSIDERED:
L&D Criteria for graduates

1. Are recent graduate, having a degree or diploma

2. Not older than 35

3. Less than 2 years work experience in the relevant field

5. South African citizens only

The Job Description:
The OOH Specialist is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence, and the skills to make a meaningful impact. Never just taking and executing orders - Starcom specialists are expected to direct, inspire, and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

Some working outside the standard working hours may be necessary.
**Qualifications**
Completed Degree / Diploma in Media Studies
**Additional Information**
Daily Activities:

- Brief OOH media owners for available sites
- Build relationships with OOH media owners
- Negotiate excellent rates
- Have a good understanding of the different type of OOH formats, including roadside, gantries, wraps, DOOH, citilites, primelites, township murals etc. and when each should be used in a client campaign.
- Evaluate data from media owners and industry tools such as ROAD 2.0 to select the best sites based on the clients’ brief
- Select sites inline with the client brief and target audience
- Liaise with creative agencies in terms of material specs
- Generate media schedules
- Generate chase lists
- Manage production with media owner (printing and flighting)
- Provide site bibles showing proof of flighting to clients after campaigns go live
- Manage the process of deflighting billboards once the campaign is done

Hard Skills:

- Able to effectively project manage
- Numerically strong and analytically able
- Strong communicator with effective interpersonal relationships across team and clients
- The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
- English fluency and language skills for effective business writing
- Strong presentation skills
- Solid data interpretation and analytics skills
- Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
- Be able to select appropriate frameworks, tools and approaches to use in solving client problems
- Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills:

- Is open to constructive feedback and challenges accordingly.
- Is effective at building relationships and working as a team
- Shows leadership and decision-making ability
- Manages change well - adapts and remains flexible to business priorities
- Ability to collaborate without ego as well as work effectively independently
- Is willing to transfer skills and share knowledge openly
- Ability to self-start and self-manage