Junior Copywriter

**Company Description**
Machine_ is a creative solutions agency represented across Cape Town, Johannesburg and Durban, and is home to over 75 adventurous minds. At Machine_ we don’t believe that intuition and gut feel are enough. That’s why everything we do starts with an insight. Our team of experts uses these insights to create impactful and accountable solutions that touch consumers at every point in their connected world.

Machine_ is part of Publicis Groupe, one of the fastest-growing global networks.

Machine’s mantra, Never Afraid, underpins our values of; doing the right thing, being curious, solution orientated and at its core ‘giving a s**t’. Living this mantra daily helps grow our Clients’ businesses and these are the values we look for when recruiting new talent. The right personality is just as important as the right experience. We’re here to work hard and have fun while doing it.
**Job Description** Job Description**

To create clear yet engaging and informative copy / content that captures our audiences.

**Responsibilities (include but are not limited to)**:

- Develop and execute outstanding work across ATL/BTL.
- Understand the client’s strategy and business context, and always aim to do work that performs.
- Work closely with a the creative team (i.e. Art Director) to generate creative ideas and concepts to fulfil the client’s brief
- Produce the “words” of sketches, storyboards, roughs or ‘scamps’ to communicate ideas to the client
- Work closely and in co-operation with strategic planning and client service department under the direction of the Creative Director
- Present concepts and ideas to the Creative Director (and Account Management) and to client when requested
- Build a strongly collaborative relationship with the broader team, partners and clients
- Timeous execution of work as scheduled by the traffic manager to ensure deadlines are met
- Check all the content to ensure it retains the highest standard
- Able to work on several campaigns at once
- Cast actors for TV and Radio, and listen to voice overs.
- Contribute to proactivity and innovative thinking on brands
- Assist with pitches, awards and new business presentations as required
- Keep abreast of consumer conversations that are trending
- Keep abreast with industry trends and standards in order to ensure work is always fresh, world-class and original

**Qualifications**
- Bachelor’s degree or diploma required from a reputable institution.
- 2-3 years’ experience with an advertising agency, with at least 1 years’ previous experience in a high-volume environment.
- Digital advertising experience preferential.
- A powerful creative portfolio that demonstrates originality, innovation, problem-solving and an understanding of TTL. Awards are highly advantageous.
- Demonstrated ability to manage multiple projects simultaneously, set priorities, utilise resources, identify and address problems, meet deadlines, and stay within scope.
- Demonstrate the ability to frame the conceptual idea in alignment with the brand’s strategic intent and brand persona.
- Strong interpersonal skills: a team player, persuasive negotiator, positive and innovative thinker.
- Maintain high standards for execution and attention to tone and detail.
- Highly motivated with a high level of initiative; ability to work independently, in support of the agency’s creative goals and the client’s business objectives.
- Ability to make use of market research to influence ideas and concepts.
- Understanding of the enormous capabilities of social media and the web.
- Strong ability to multitask

**Additional Information** Personality Attributes**
- Team player with the ability to work independently
- Ability to remain calm and focused in a highly pressurized environment
- Problem solver / solution driven
- A “can do” attitude
- Resourceful
- Resilient
- Deadline driven
- Meticulous with attention to detail
- Assertive
- Other:

- Flexible to work beyond normal office hours (overtime if and when required)
- ** Must be willing and comfortable to work on alcohol brands