Copywriter
2 weeks ago
**About our client**:
**As the world's leading reinsurance company with 40,000 employees at over 50 locations in all parts of the world, our client introduces a paradigm shift in the way you think about insurance.**
They are seeking a Marketing & Communication Manager, responsible for leading the communication and marketing strategy with the strategic objective of deepening client relationships and achieving business goals and growth ambitions.
**About the role**:
The Copywriter role within the global Content Marketing & Strategy team is responsible for
developing, creating and optimizing the company's global corporate and business content and
messaging across all formats and channels. He/she/they is/are creating content for internal and
external target groups along the core and market strategies with the aim of driving profitable
growth and to build trust for our targeted stakeholders.
**YOUR JOB**
- Create content to make sure that strategic and business messages are reaching the
relevant target groups via appropriate and high impact formats and channels.
- Create highly effective digital and analogue content for well conceptualized client journeys
and a value-adding customer experience. This includes, as appropriate, editorial formats
like videos, infographics, blogs, pitch presentations and data visualization.
- Write clear, compelling copy, conduct thorough research and interviews, edit and proofread
copy as needed.
- Support the content creation for global communication campaigns in collaboration with
other Global Com colleagues.
- Build and maintain highly collaborative partnerships with Global Com peers to ensure
effective and efficient delivery of impactful content across all formats and media.
- Monitor, analyse and optimize content for maximum impact and results, reporting regularly
on key metrics. Use SEO principles to maximise copy’s reach.
**YOUR PROFILE**
- Bachelor’s degree required, and MBA or master’s degree in Marketing, Communications,
Journalism, Linguistics or another related area
- 4+ years’ relevant experience in copywriting and content creation
- Exceptional editorial and copywriting skills in English for all digital and analogue formats
- German language skills advantageous
- Knowledge of SEO principles, content improvement tools as well as content management
systems
- Highly creative, embracing of change, collaborative, and excellent people skills for quickly
communicating ideas
- Reliable, positive, self-motivated, and growth mindset with high emotional intelligence
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