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Marketing Manager

5 months ago

Pretoria, South Africa Recruitment Matters Africa Full time

The Marketing Manager is responsible for developing and executing marketing strategies that will increase brand awareness, generate leads, and drive sales for our agricultural products and services. This position will work closely with sales, product development, and other departments to create and implement marketing campaigns that meet the needs of our target customers.

**Responsibilities**:

- Develop and execute marketing strategies that align with the company's overall business goals.
- Conduct market research to identify target audiences and their needs.
- Create and manage marketing budgets.
- Develop and implement marketing campaigns, including advertising, public relations, and social media.
- Work with sales to develop and execute lead generation and sales strategies.
- Track and analyze marketing results to measure the effectiveness of campaigns.
- Stay up-to-date on the latest marketing trends and technologies.

**Key Skills**:

- Excellent written and verbal communication skills,
- Ability to work independently and as part of a team,
- Strong analytical and problem-solving skills,
- Proficiency in Microsoft Office Suite and other marketing software,

**Qualifications**:

- Bachelor's degree in marketing or a related field.
- 5+ years of experience in marketing, preferably in the agricultural industry.
- Strong understanding of marketing principles and strategies.