PPC Specialist

2 weeks ago


Bloubergstrand, South Africa Lead Capital Group Full time

We are looking for a multi-skilled Part-time PPC specialist specializing in online paid advertising (PPC) to assist and lend their and expertise to our digital marketing department. This is an exciting opportunity to be part of a dynamic company.

Key Responsibilities:

- Supporting the development of PPC strategies
- Assisting in coordinating and implementing PPC and digital advertising campaigns
- Campaign reporting, tracking and analysis
- Landing page optimization to improve campaign performance
- Delivery on strategic goals and meeting set campaign goals
- Discovering new revenue opportunities including identifying up-sell possibilities
- Campaign monitoring, data analysis and optimization recommendations
- Collaborate with our digital marketing specialist’s to ensure effective integration of integrated campaigns
- Liaising with campaign managers to deliver desired results for campaigns
- Minimum of three/four years’ experience in a similar role
- Previous experience working in an agency environment is an advantage
- Relevant diploma or degree in Digital Marketing
- Google AdWords certified is advantageous
- Excellent Google AdWords (Planner) and Google Analytics knowledge
- Proficient in Microsoft Excel tools
- Experience in multi-channel work (Google platforms, Facebook and third party tracking tolls)
- Previous experience working on CMS and uploading blog content
- Previous experience on WordStream; keyword research; campaign monitor is an advantage

Job-related knowledge, Competencies and skills Required:

- Motivation
- Hardworking
- Goal setting and Achievement
- Multitasking
- Numeracy

What we offer
- Market related salary
- Career growth opportunities
- Fun and vibrant work environment