Marketing Segment Manager
16 hours ago
Our client in the Manufacturing industry is looking for a Marketing Segment Manager to join their team.
Main areas of responsibility will include:
- Understanding of the regional market structure, market trends and customers' needs to identify new market opportunities and associated offerings for the market segment on a regional level.
- Working with Application and Business Units to support their development of B2C/B2B product portfolios, and work with local Sales to successfully move to commercialize phase and execution.
- Establish and maintain a successful market segment plan to achieve required sales value and margins.
- Responsible for financial results of the market segment business on yearly basis.
- Identify regional market needs and develop marketing briefings for business opportunities in close cooperation with BU´s, Application and Sales.
- Creation of selling tools for sales, including customer facing presentations.
- Ensure ongoing regional market segment profitability analysis and make and act on recommendations for profit improvement.
- Potential: analyze, push, use market segment knowhow and update customer
- and market potential.
- Prospect: make sure top customers of segments regionally are tracked in the systems; prospect conversion push with sales.
- Territory management: support sales in developing optimal resource allocation.
- Develop relationships with key customers, pushing lead development.
- Collaborate with Application and BU to ensure rapid and effective stage gate development of market segment Initiatives.
Key Skills
- Strong interpersonal, organizational, oral and written communication skills.
- Willingness to travel (local and international).
- Customer focused, solution-driven and energetic business attitude.
- Problem-solving/analytical thinking.
- Team player.
**Qualifications**:
- Bachelor's Degree in Business Administration or other applicable qualification.
- Minimum 3 years’ experience in the Food & Beverage (or related) industry.
- Fluency in English (French would be a plus).
- SAP proficiency, including MS Office.
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