Creative Content Producer: Marketing

3 months ago

Stellenbosch, South Africa Stellenbosch University Full time

Duties/Pligte
- Producing targeted, brand-aligned content and messaging plans, underpinned by the Vision 2040 and the Brand Positioning Strategy, that reflects and adheres to Stellenbosch University's tone of voice and brand personality;
- Producing engaging, clear content, including copy for different platforms and channels such as print and digital adverts, videos, mailers and invitations, and brochures;
- Producing and proposing brand-aligned content for a variety of internal stakeholders;
- Implementing communication strategies with the marketing and corporate communications teams to create comprehensive communication plans that align with the overall marketing objectives and target audiences;
- Enhancing brand awareness of institutional and flagship events through compelling messaging, event coverage and the optimisation of content cadence;
- Assisting with concept development of brand communication and marketing campaigns, aligned to the brand positioning strategy and annual plans;
- Interpreting creative direction and turning it into persuasive content;
- Collaborating with the design team to create visually appealing and on-brand marketing collateral;
- Conducting market research to identify preferences, trends, and competitors' activities to inform brand-led campaigns and activities;
- Preparing reports and providing insights to optimise brand communication and improve results;
- Organising and managing digital brand assets including articles, adverts, video, and graphics.

Job Requirements/Pos Vereistes
- Bachelor's degree or equivalent from a reputable advertising school or tertiary institution;
- Five years' experience in communication, branding, or marketing;
- A strong trackrecord of producing copy for advertising or marketing campaigns across multiple platforms;
- Exceptional skills in campaign content writing, including scriptwriting for video content;
- Proven success in implementing digital strategies or campaigns;
- Proficiency in the MS Office suite, Adobe suite (especially InDesign and Photoshop), and digital or content management platforms, such as WordPress, Everlytic(will be advantageous), and CRM, among others;
- Experience with SEO, advertising and copywriting: storytelling, creative content, short-form, and long-form text;
- Creativity, adaptability, and the ability to work collaboratively within a team;
- A portfolio of writing samples, which demonstrates creativity and skills.

Recommendation/Aanbeveling
- A firm grasp of cultural sensitivity, cultural management, global trends, etc.;
- An understanding of higher education marketing and communication.

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