Pr & Social Media Coordinator

4 days ago


Cape Town, South Africa Silvertree Capital (PTY) ltd Full time

**PR & SOCIAL MEDIA COORDINATOR || Marketing**

**JOB OVERVIEW**

We are looking for a PR_ & Social Media Co-ordinator to _work in partnership with our _PR &_ _Social Media Lead, _to grow and manage all our social media channels for Faithful to Nature, UCook, Pet Heaven and Urban Paws.

The _PR & Social Media Co-ordinator_ is primarily responsible for scheduling, disseminating and tracking the performance of all social media content, and is expected to develop a deep understanding of the tone, voice and narrative pillars of the 4 brands and allow them to speak in each relevant brand voice when engaging with the brands’ communities. They will also be entrusted with supporting the _PR &_ _Social Media Lead _with content creation, strategy development, etc.

**ROLES & RESPONSIBILITIES**
- Management of social media channels, and executing brand content in social channels:

- Scheduling and posting content at relevant times to maximise reach and engagement
- Community management on social media channels, including liaising with the customer care team to ensure the satisfactory resolution of customer complaints flagged on social media channels
- Measure performance and ROI by reporting on channel results and performance in a manner that is relevant, meaningful, actionable and understandable
- Actively grow the social media followings and engagement for all 4 brands:

- Proactive community management with audience in the relevant brand tone of voice to drive engagement
- Manage the strategic social media calendar for each of the 4 brands to generate authentic engagement and drive awareness on all social channels
- Implement creative social media campaigns (including paid campaigns) to grow social media following & engagement
- Implement influencer marketing & relevant social media brand partnership campaigns

**KEY REQUIREMENTS**

**Qualification & Experience**
- Degree or diploma in Marketing, Advertising or Social Media
- 1 - 2 years relevant experience, including proven experience with Facebook, Twitter & Instagram; Tik Tok experience advantageous

**Skills & Competencies**
- Must Have_

Functional skills:

- In depth knowledge of all social media channels incl. Facebook, Twitter, YouTube, Instagram & Tik Tok, including how to use measurement tools
- Strong written communication skills
- Trend conscious, with a focus on social media & digital trends and memes
- Good technical understanding and able to pick up new tools quickly
- An understanding of paid social media
- Up to date with all new developments in the industry
- Customer service

Soft skills:

- Creativity
- Strong analytical, verbal, and written communication skills
- Impeccable aesthetic and love of design
- Attention to detail

ABOUT US

Silvertree Brands builds disruptive purpose-driven consumer and digital brands. Our power brands include UCOOK, Faithful to Nature, PetHeaven and SKOON. We focus on building amazing customer experiences that are “Good for you, good for the planet.” We trust our employees with full accountability and autonomy from day one. This unique entrepreneurial and performance-driven culture enables us to achieve executional excellence.



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