Digiital Marketing

**1. JOB PURPOSE**
- To implement search strategies and understand, manage and support initiatives that will contribute to the goals and success of search campaigns.

**2. JOB OBJECTIVES**
- To maintain and perform daily activities associated with search platforms.
- To maintain and monitor keyword bids and search metrics.
- To provide creative copy suggestions and ad templates.
- To provide recommendations and execute strategies for search campaigns.
- To generate new search campaigns.
- To monitor analytics, analyse and generate reporting on search results, initiatives and performance.

**3. KEY CHALLENGES**
- Keeping abreast with changing developments in search trends.
- Implementing adjusted strategies for different search platforms.

**4. JOB RELATED KNOWLEDGE**

Essential

Desirable
- Digital marketing principles, practices and global trends (applied)
- Shopper psychology and effective marketing communication (seasoned)
- Understanding of media buying and key principles of search (Expert)
- Search strategies and analytics (Expert)
- Budget Management (seasoned)
- Change management
- Business Process & value chain optimisation

**5. JOB RELATED SKILLS**

Essential

Desirable
- Search and internet marketing (proficient)
- Innovative thinking and creative communication ideas and opportunities (Advanced)
- Analytical skills (BI, reporting) and drawing insights from data (proficient)
- Effective communication (proficient)
- Manging complexity (proficient)
- Content creation and management (proficient)
- Maintaining relationships (proficient)
- Organisational and attention to detail (Advanced)
- Proficiency with publishing, content development, video and photo editing tools, digital media formats and HTML

**6. JOB EXPERIENCE**

Essential

Desirable
- Minimum of 3 years experience in marketing (desirable in retail/FMCG marketing), with at least 2 years experience in search and internet marketing.
- Minimum of 2 years experience using search platforms and tools.
- 5+ years experience in marketing (desirable in retail/FMCG marketing), with 3+ years in search and internet marketing.

**7. EDUCATION**

Essential

Desirable
- National Diploma in Marketing (or relevant discipline).
- Bachelor of Commerce degree (or relevant discipline, e.g. Marketing).
- Bachelor of Commerce degree (or relevant discipline, e.g. Marketing).