Digital Campaign Manager
3 months ago
**Company Description**
ServeCo
**KEY OUTCOMES**
**Lead Digital Campaign Management**:
- Build, manage, and optimize all Meta (Facebook and Instagram) campaigns for lead generation.
- Build, manage, and optimize Google PPC campaigns to ensure effective lead generation.
- Build, manage, and optimize Bing PPC campaigns for lead generation and ensure optimal performance.
- Build, manage, and optimize Tiktok campaigns for lead generation and ensure optimal performance.
- Build, manage, and optimize outbound SMS campaigns for targeted outreach.
- Affiliate Marketing Support:
- Assist in managing and onboarding affiliates to support lead generation.
- Collaborate with external affiliates and partners to ensure alignment with campaign goals.
**Performance Tracking & Reporting**:
- Compile and present monthly campaign performance reports for review by senior management.
- Use data-driven insights to make adjustments to campaigns and improve overall performance.
- Track daily incoming lead count and Monthly targets for each platform.
**Collaboration with Internal Teams**:
- Work with internal marketing and sales teams to ensure campaign goals align with broader business objectives.
- Collaborate closely with developers and other stakeholders on campaign execution and optimization.
**Quality Assurance**: Assist with the quality assurance of all work ensuring it is in line with Corporate Identity Guidelines, Style Guide and Compliance requirements to ensure high-quality and error-free collateral.
**Qualifications** SKILLS & QUALITICATIONS**
- ** Proven experience** in managing digital campaigns across Meta (Facebook, Instagram), Google PPC, and Bing PPC platforms.
- Familiarity with **affiliate marketing** and experience in managing partnerships with affiliates.
- Strong **analytical skills** with the ability to interpret data and optimize campaigns based on performance.
- Proficiency in **Google Analytics** or similar tools for performance tracking.
- Excellent **communication skills** and ability to present performance insights clearly to stakeholders.
- Ability to **manage multiple projects** simultaneously while ensuring high performance and attention to detail.
**Additional Information**
- **
Accountability**:
- ** Action orientated**:
- ** Collaborative**:
- ** Communication**:
- ** Business writing skills**:
- ** Manage complexity**:
- ** Problem solving skills**:
- ** Decision thinking**:
- ** Encourages engagement**:
- ** **Resilient and adaptive**:
- ** Resourceful**:
- ** Demonstrates self-awareness**:
- ** Purpose driven**:
- ** Significance and values orientated
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