Audience Engagement Editor News24

5 days ago


Cape Town, South Africa On the Dot Full time

**Main purpose of the role**

The audience engagement editor is the cheerleader-in-chief for News24's existing and future subscribers and readers. She/he actively engages with their reading, viewing and listening behaviours on all their chosen media platforms in an effort to grow and sustain our quality journalism business.

**Duties and responsibilities**
- Oversees and manages News24's social media strategy and team.
- Manages News24's newsletter strategy and daily execution, to drive the right content to bespoke audiences.
- Work closely with the publishing, marketing and product team to ensure optimal content distribution to external partners (including Facebook, Twitter, Instagram and YouTube).
- Influence marketing campaigns and publisher strategies from an editorial perspective.
- Liaise closely with the news desk to ensure our content selection and distribution strategy aligns with audience needs.
- Provide daily insights from our analytics tools, including Sophi and Google Analytics, to inform and guide the editorial team what does and doesn’t work and why.
- Carefully track competitor strategy and market share on a monthly basis.
- Respond to subscriber and reader feedback and complaints about user experience and accessibility.
- Oversee user comments strategy, policy and moderation.
**Skills and competencies**
- Passion for journalism, data and people.
- Strong communication skills.
- The ability to perform under pressure, with short turn-around times, as well as manage long-term, strategic projects.
- Firm command of analytics and data-informed decision-making in an editorial context.
- Ability to think strategically and to interpret audience trends.
- Knowledge of a CMS, newsletter publishing, social media management, and handling reader comments.
- Excellent attention to detail.
**Qualification and experience**
- A relevant tertiary qualification.
- At least 5-10 years of experience in the journalism industry.
- Experience in digital publishing and distribution and/or audience development strategies.
- Sound editorial knowledge, including proficiency as a writer with strong editing skills.
- In-depth knowledge of the News24 target market.
- Proficiency in relevant content management programs and analytical tools.

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