PPC Specialist

4 weeks ago

Cape Town, South Africa National Debt Advisors Full time

Company Description

Financial Wealth Holdings is seeking an experienced and highly skilled PPC Specialist to join our digital marketing team. As a leading debt counselling company, we're committed to helping South Africans reduce their debt and achieve financial freedom. The PPC Specialist will play a key role in driving our online advertising efforts, and developing and implementing effective PPC campaigns that generate leads and conversions.

**Job Description**:
**Key duties, but not limited to**:

- Develop and execute effective PPC advertising campaigns across Google AdWords, Bing Ads, Facebook Ads, and other platforms.
- Conduct keyword research and analysis, and use this data to inform campaign strategy and optimize ad copy and landing pages.
- Continuously monitor and analyze campaign performance, and adjust bids, budgets, and targeting as needed to improve results.
- Develop and maintain reporting dashboards that provide insight into campaign performance and ROI.
- Collaborate with other members of the digital marketing team, including copywriters, designers, and developers, to create engaging ads and landing pages that drive conversions.
- Stay up-to-date with industry trends and best practices, and make recommendations for improvements to our overall PPC strategy.
- Communicate regularly with stakeholders, including management and other internal teams, to ensure alignment on campaign objectives and performance.

**Qualifications**:
**Requirements**:

- Bachelor's degree in marketing, business, or related field.
- 3+ years of experience in PPC advertising, with a proven track record of driving results and improving ROI.
- Experience with Google AdWords, Bing Ads, and Facebook Ads.
- Strong analytical skills, with experience in data analysis and reporting.
- Ability to think strategically and develop effective campaign strategies that align with business goals.
- Excellent communication skills, with the ability to clearly communicate insights and recommendations to stakeholders.
- Strong attention to detail and ability to manage multiple projects and priorities.
- Creative mindset, with experience in developing engaging ad copy and visuals.
- Passion for digital marketing and a willingness to stay up-to-date with the latest trends and best practices.

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