Content Marketing Strategist

2 weeks ago


Cape Town, South Africa RIB Software Full time

Position Description - Content Marketing Strategist

POSITION TITLE: Content Marketing Strategist

REPORTING TO: Senior Marketing Director

SPAN OF CONTROL: Global

BUSINESS UNIT: Marketing

COMPANY: RIB Software

LOCATION: TBD (Remote possibility)

DATE: January 2023

**PURPOSE**:
To develop a content strategy promoting the overall RIB narrative, positioning the brand as a thought leader and credible digital source through insightful, authoritative content that keeps our customers active, engaged and delighted and drives brand authority, demand and trust. The position focuses on content planning, development, design, production, analysis, management, and measurement and the Content Strategist will be responsible for establishing RIB’s editorial voice, and determining content needs, channel selection, and distribution.

**KEY RESPONSIBILITIES**:

- Develop content strategies for traditional and digital marketing channels, and content marketing and distribution platforms.
- Work with cross-functional teams to establish and articulate internal and external key messages and ensure that content is aligned accordingly.
- Work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals.

Includes managing and developing a blogging strategy, grow our subscriber base and building out a series of customer stories across our product portfolio.
- Updating older content to meet new content standards.
- Ensuring consistency across all content, from websites to social media channels and videos.
- Maintaining a calendar of project deadlines and content launch dates.

Overseeing the development and launch of new content channels.
- Use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness.
- Study best-performing forms of marketing content, for both the organization and its competitors.

Develop content KPIs and report monthly on content engagement, performance, and influence.

Use their understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content.

Lead meetings with various groups and Subject Matter Experts, from discovery sessions to content planning gatherings and ROI presentations.

Developing, building and maintaining both our internal product content platform and, our global digital resource hub which houses various pieces of thought leadership and PR content.

**BACKGROUND REQUIREMENTS**:

- Bachelor’s degree in Marketing, English, communications, or related field.
- At least 5 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
- Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
- Past experience building audiences either online or offline.
- Experience in producing smart CTAs according to the visitor lifecycle stage.
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Strong command of spoken and written English.

**Job Types**: Full-time, Permanent

**Salary**: R1,000,000.00 - R1,300,000.00 per year

**Education**:

- Bachelors (required)

**Experience**:

- producing content for the web: 5 years (preferred)

**Language**:

- English (required)

Expected Start Date: 2023/02/03



  • Cape Town, South Africa Cupid PR Full time

    Cupid PR are an international Digital PR Agency, but also operate over 30 websites. We are looking for an SEO Content Strategist to assist with content development. Your primary goal will be creating the very best content available for Digital PR, link building and SEO. **Responsibilities**: - Conducting keyword research - Creating topical maps - Recruit...

  • Creative Strategist

    6 days ago


    Cape Town, South Africa Prosana Full time

    The brand started in 2020, and over 3 years, have grown to be a dominant player in the sports garment market. Working with footballers & athletes, all the way from professionals to grassroots players, they offer socks that willwell, knock your socks off! Are you looking to scratch your creative itch with a fast-growing eCommerce brand? A UK-based apparel...

  • Learning Strategist

    7 days ago


    Cape Town, South Africa Construct Education Full time

    **Job summary**: We are seeking exceptional learning strategists with a developed understanding of learning content and curriculum/ programmatic design to take a leading role within our world-class learning design team. The Learning Strategist (LS) has a dual role: to oversee the project lifecycle from initiation to final handover, and to manage Learning...

  • Content Marketer

    7 days ago


    Cape Town, South Africa Initiate international Full time

    Are you a **Content Marketer** looking for an exciting new challenge? We have a great career opportunity for you to join a leading online sports betting platform at their offices in **Cape Town**. You will be responsible for creating and executing the content, CRM and promotional plans, ensuring that it supports the overall marketing strategy. If you are...


  • Cape Town, South Africa Surgo HR & Training Full time

    **Responsibilities**: Support the Content Manager & Retention Manager in executing and continuously developing a planned and real-time content strategy Deliver insightful, informative, and reactive site content that drives traffic and supports business objectives Deliver content and real-time marketing activity using a range of channels and support the...


  • Cape Town, South Africa Sportingbet SA Full time

    **Responsibilities**: - Support the Content Manager & Retention Manager in executing and continuously developing a planned and real-time content strategy. - Deliver insightful, informative, and reactive site content that drives traffic and supports business objectives. - Deliver content and real-time marketing activity using a range of channels and support...


  • Cape Town, South Africa IQbusiness South Africa Full time

    IQbusiness is seeking to employ a marketing specialist to join a team working from our offices in the Northern Suburbs of Cape Town. The Job's Mission: to create relevant and impactful marketing and sales content to attract, engage and acquire a clearly defined and understood target audience - to help drive various programs and services. Specifically,...


  • Cape Town, South Africa Kontak Recruitment SA Full time

    Cape Town, Cape Town - Marketing/Public Relations **Marketing Content Coordinator-Creator (JB3194)** Cape Town, Western Cape R20 - 28 000.00 per month Duration: Permanent An elite global advisory practice, with offices around the globe, is searching for an professional individual with exceptional English proficiency and a solid command of grammar, syntax,...

  • Digital Content Editor

    Found in: Talent ZA C2 - 2 weeks ago


    Cape Town, South Africa Old Mutual Full time

    Description Old Mutual is the 2018 No 1 Top Employer in South Africa and Ghana and remains the Industry Leader in Financial Services and Insurance. We have also been certified as a Top Employer in all the 13 countries across the African continent. We are rooted in our purpose of “Enabling Positive Futures” and believe that a great customer...

  • Learning Strategist

    5 days ago


    Cape Town, South Africa Construct Education Full time

    **Location: Cape Town (hybrid work model)** **Contract Type: Fixed term (12 months)** **Job summary**: We are seeking an exceptional learning strategist with a developed understanding of learning content and curriculum/ programmatic design to take a leading role within our world-class learning design team. The Learning Strategist (LS) has a dual role: to...


  • Cape Town, South Africa INFUSEmedia Full time

    **OUR HIRING PROCESS**: - We may then invite you to submit a video interview for the review of the hiring manager. This video interview is often followed by a test or short project that allows us to determine whether you will be a good fit for the team. - At this point, we will invite you to interview with our hiring manager and/or the interview team....

  • Strategist

    Found in: Talent ZA C2 - 3 weeks ago


    Cape Town, South Africa Ogilvy South Africa Full time

    About Ogilvy Cape Town: Ogilvy Cape Town is a leading global marketing and communications agency known for its innovative and impactful campaigns. With a rich history of creativity and strategic thinking, Ogilvy Cape Town prides itself on delivering exceptional results for clients across various industries. Job Description: We are seeking a highly skilled...

  • SEO Content Assistant

    Found in: Talent ZA C2 - 3 weeks ago


    Cape Town, South Africa Sagan Full time

    Job Title: SEO Content AssistantLocation: Remote (EST Timezone)Work Schedule: Monday - Friday, 9 AM to 5 PM ESTRole Overview: We are seeking a highly organized and proactive SEO Content Assistant to join our dynamic SEO agency. This role is pivotal in accelerating our backlink team's efficiency by generating a substantial volume of SEO-friendly articles. The...

  • Content Marketer

    2 weeks ago


    Cape Town, South Africa Initiate international Full time

    Are you a **Content Marketer** looking for an exciting new challenge? We have a great career opportunity for you to join a leading online sports betting platform at their offices in **Cape Town**. You will be responsible for creating and executing the content, CRM and promotional plans, ensuring that it supports the overall marketing strategy. If you are...


  • Cape Town, South Africa Maspark Sales and Marketing Full time

    You would be responsible for supporting the marketing team in executing various marketing initiatives and campaigns. Content Creation: Collaborate with the marketing team to develop engaging content for different platforms, including website, blog, social media, and marketing collateral. This involves writing and editing copy, creating visuals, and ensuring...

  • Creative Strategist

    Found in: Talent ZA C2 - 1 week ago


    Cape Town, South Africa Welcome Tomorrow Full time

    ❤️ Meet your dream teamHi there! We’re Welcome Tomorrow — the digital marketing agency behind some of Africa’s most successful brands  .Welcome Tomorrow was founded in 2021 by Maxime Calot, starting from a simple observation: advanced growth marketing techniques are not localised for emerging markets. Online marketing is increasingly complex and...


  • Cape Town, South Africa Olivetree Property Development Full time

    We seek a vibrant and dynamic individual to join our team as a Business Development Strategist, thriving in a fast-paced, invigorating work environment. This role presents an exciting chance to flourish in the ever-evolving realm of Real Estate - an industry with boundless opportunities. Key Responsibilities: - Implementing telephonic marketing tactics to...


  • Cape Town, South Africa The Social Effect Full time

    Have you recently finished a marketing, advertising, or writing degree or diploma and are looking for that first leg up? We are looking for a marketing intern who will effectively act as a marketing coordinator to support our social media, outbound, and internal marketing teams. The majority of our Interns go on to become full-time employees, so this really...

  • Social Media Manager

    Found in: beBee jobs ZA - 2 weeks ago


    Cape Town, Western Cape, South Africa GVI Full time

    GVI's job vacancy, Career and RecruitmentJob title : Social Media Manager & Strategist jobs in Western CapeJob Location : Western Cape, Cape TownDeadline : May 19, 2024Quick Recommended LinksJobs by LocationJob by industries About the roleGVI is looking for an expert in social media management and strategy to lead the charge in significantly growing our...

  • Head of Content

    3 days ago


    Cape Town, South Africa The Talent Barn Full time

    Join an up and coming adtech agency as their Head of Content / Digital Content Manager based in Cape Town. **Responsibilities**: - Develop and execute an innovative digital marketing strategy - Take charge of the content calendar and ensure a steady flow of content to capture our brands voice - Craft compelling content across various different platforms -...