Content Marketing Strategist
2 weeks ago
Position Description - Content Marketing Strategist
POSITION TITLE: Content Marketing Strategist
REPORTING TO: Senior Marketing Director
SPAN OF CONTROL: Global
BUSINESS UNIT: Marketing
COMPANY: RIB Software
LOCATION: TBD (Remote possibility)
DATE: January 2023
**PURPOSE**:
To develop a content strategy promoting the overall RIB narrative, positioning the brand as a thought leader and credible digital source through insightful, authoritative content that keeps our customers active, engaged and delighted and drives brand authority, demand and trust. The position focuses on content planning, development, design, production, analysis, management, and measurement and the Content Strategist will be responsible for establishing RIB’s editorial voice, and determining content needs, channel selection, and distribution.
**KEY RESPONSIBILITIES**:
- Develop content strategies for traditional and digital marketing channels, and content marketing and distribution platforms.
- Work with cross-functional teams to establish and articulate internal and external key messages and ensure that content is aligned accordingly.
- Work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals.
Includes managing and developing a blogging strategy, grow our subscriber base and building out a series of customer stories across our product portfolio.
- Updating older content to meet new content standards.
- Ensuring consistency across all content, from websites to social media channels and videos.
- Maintaining a calendar of project deadlines and content launch dates.
Overseeing the development and launch of new content channels.
- Use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness.
- Study best-performing forms of marketing content, for both the organization and its competitors.
Develop content KPIs and report monthly on content engagement, performance, and influence.
Use their understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content.
Lead meetings with various groups and Subject Matter Experts, from discovery sessions to content planning gatherings and ROI presentations.
Developing, building and maintaining both our internal product content platform and, our global digital resource hub which houses various pieces of thought leadership and PR content.
**BACKGROUND REQUIREMENTS**:
- Bachelor’s degree in Marketing, English, communications, or related field.
- At least 5 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
- Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
- Past experience building audiences either online or offline.
- Experience in producing smart CTAs according to the visitor lifecycle stage.
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Strong command of spoken and written English.
**Job Types**: Full-time, Permanent
**Salary**: R1,000,000.00 - R1,300,000.00 per year
**Education**:
- Bachelors (required)
**Experience**:
- producing content for the web: 5 years (preferred)
**Language**:
- English (required)
Expected Start Date: 2023/02/03
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