Communications and Marketing Manager for The
3 weeks ago
**Overview**
The key deliverable for this position is to formulate a marketing and communication strategy for the agriculture segment for Omnia, to build brand awareness and support sales and business growth over time through the dissemination of marketing information. The marketing manger responsibilities will include tracking and analysing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing and communication material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising and communication projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels
This position reports to the Executive: Communication, Marketing, and Investor Relations with a dotted reporting line into the Agriculture MD.
**Qualifications**
- Communications, marketing or agriculture degree
- PRISA accredited
**Experience**
- 8 years’ relevant experience in a related role
- Knowledge and understanding of the agricultural sector and its value chains / players
- Experience beyond RSA’s borders an advantage within the Agriculture sector
**Duties**
- Develop a strategy focused on the implementation, measuring and management of Marketing and Communication for Omnia’s Agriculture segment
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Ensure adherence to the brand strategy, guidelines and objectives as defined by Group
- Formulate a content-marketing plan to position the brand as a thought leader in the sector in line with the Group strategy
- Leverage knowledge of internal and external resources to generate relevant content that connects with a variety of stakeholders
- Continuously strive to enhance and improve the communications processes
- Oversee copywriting, editing and approvals of all external communication and articles
- Influence internal communication and efforts in support of the organisational purpose, brand and culture
**Job Competencies**
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Understaning of Afrikaans would be an advantage
- Good English written skills
**General**
**Knowledge, Skills and Competencies required**:
- Good knowledge of the Agriculture sector is preferble
- Good knowledge of B2B marketing
- Ability to work under pressure to meet deadlines
- Attention to detail and high quality delivery
- Customer-centric in support of the sales teams
- Excellent writing and editing skills, ablity to adjust writing style according to audience
- Strong competence and understanding of social media and websites
- Strong collaborator internally and externally, supporting the One Omnia ethos
**Budgets and Reporting**:
- Budget planning, management and reporting, proving efficiency and maximum leverage
- Continuously research and monitor the impact of marketing and communications activities using internal and external data resources to identify areas of improvement and effectiveness/success
- Arrange required promotional items - end to end process
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