Paid Media Specialist

2 weeks ago

Cape Town, South Africa Social Places Full time

**Paid Media Specialist Application Form**

**About Us**

Our products and services are used in 42 countries by many of the world’s largest franchise brands

We are a team of 50+ passionate, intelligent, and hard-working individuals. We have a flexible working environment, and a great team culture and are looking for ambitious team members to help scale our business further globally.

**Role Description**

Title: Paid Media Specialist

Workplace type:
Hybrid (at least 2 days in the office per week)

Description:
The Paid Media Specialist will be responsible for working closely with the Performance Marketing team and their clients to optimise and report on paid media initiatives. They will set up, run, optimise and analyse promotional and ‘always-on’ campaigns, and ensure KPIs are met or exceeded.

**Responsibilities**:
Client Services
- Attend and host client meetings and status updates.
- Build relationships with our platform representative e.g., our Facebook account manager, Google etc.

Campaign Creation and Management
- Create Campaigns on LinkedIn, Google Ads, Facebook Business Manager, Display etc.
- Executes advertising campaigns for our clients, monitors performance and ability to improve performance. Proficient in Facebook Business Manager, Google Search, Google Analytics.
- Able to manage and update campaign status on task dashboard.

Tracking
- Create Google Tags and Facebook Pixels and manage events and conversions
- Test campaign set-up and integrations

Reporting and Analysis
- Able to analyse campaigns' performance and create proactive changing strategies, based on location and audience.
- Monitors and analyses site performance to provide solutions to increase search engine ranking and create marketing audience profiles.
- Analysing Data to gather insights for the clients and tailor future campaigns. Analytical thinking is crucial.
- Review and analyze digital media insights to spot trends and develop strategies that help guide campaign effectiveness.

Budget Management
- Managing large budgets for once-off (promotional) and monthly (always-on) campaigns.

Innovation
- Proactive research and evaluation of new technology trends and identifies new optimisation opportunities.
- Keeps up-to-date with best practices and new trends and tools in social media, paid media and business/industry trends.

General
- General once-off tasks.
- Help develop & document procedures to manage overall efficiencies.
- Mentor / upskill the more junior members of the team and support in their growth where possible.

Qualifications:

- Marketing Degree or similar 3-year Certification
- 3+ years Digital marketing experience

Other Requirements:

- Industry experience is essential within a media buying capacity
- Must have actively worked with budgets in Facebook Business Manager, LinkedIn and Google.
- AdWords Certification, Facebook Blueprint Accreditation, Google Analytics Accreditation.
- Self-motivated, yet team-orientated.
- Analytical, data-orientated mindset. Enjoys working with numbers.
- Systematic thinker, proactive and accountable.
- Excellent verbal and written communication skills.
- Able to multi-task, prioritize, and manage time effectively - alone and in a group
- Hardworking and innovative

Remuneration:
Market-Related based on skills and expertise

Benefits of joining the team:

- We offer a hybrid working environment: two-three days in the office (Century City) per week.
- One extra day of leave for every year worked.
- An end-of-year bonus, based on personal/company performance.
- Exciting, fun team building events, office braais etc.
- Be part of a growing MarTech company working with many of SA’s largest franchise brands with plans to expand globally.

Recruitment Process
- Informal meet and greet online with Kerryn.
- Complete Ads Test.
- The 2nd Interview with successful first-line applicants will be in person with Kerryn and Ryan Haworth (CEO)

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