Head of Marketing

4 days ago


Johannesburg, South Africa Thermo Fisher Scientific Full time

**Position Summary**:
The Head of Marketing SSA is responsible for ensuring the correct country and marketing strategy is in place to achieve Revenue and EBITA goals. This role will work with Division’s Commercial Leads and SDG Division’s Global Marketing leads to develop & implement the appropriate country development and marketing plan in the region, ensuring alignment with each Division’s Strategic Plan, the Global Marketing plans and the local market needs.

Additionally, they are accountable for the establishment and measurement of the key performance indicators of market performance. The Head of Marketing SSA will review trends in the region to ensure marketing activities are optimized & make recommendations for required changes. This role will be pivotal for assessing ROI on activities, gathering market insights, identifying opportunities for growth and keeping a focus on implementation in the region.

The SSA marketing lead will work collaboratively with colleagues in commercial and regulatory functions to drive NPI delivery and adoption in region

The Head of Marketing SSA will work with identified KOLs in the region to shape guidelines & strategies and ensure implementation occurs within region. This role will work across all SDG Divisions

**Key Responsibilities**:

- Deliver Revenue and EBITA targets for region
- Develop coordinated go-to-market, portfolio management approach and 1 - 5 year strategic marketing plans within region that deliver consistent growth.
- Continually review Best Practice, identify strong performances in the region and make recommendations that will raise the impact of marketing activities within region, but paying particular attention to the major markets
- Work with Division Commercial Leads and Marketing personnel to develop the marketing process and tactical plans through the AOP (Annual Operating Plan) process. Implement a common process across region which aims to target resources and activities at the highest growth opportunities
- Work with Division’s Global Marketing Leadership Team to ensure needs of SSA markets are met within the development of the Global Marketing plan
- Ensure the implementation of the global marketing plan is in line with expectations including digital strategy, product launches and marketing campaigns, across the customer base
- Drive digital expansion agenda within the key divisions
- Coordinate region priorities into the Strategic Roadmap to accelerate profitable growth.
- Develop robust region forecasts to inform portfolio development priorities & support Division’s global portfolio leadership teams
- Build and maintain regional key opinion leader relationships, together with the Region Scientific Advisors
- Develop and monitor KPIs on tactical marketing investments, as well as share best practices across the region and with other regions
- Develop organizational competencies in marketing in the region Marketing & Clinical Demand Teams, as well as integrating customer feedback and opportunities into the marketing plan
- Ensure the Voice of the Customer (VOC), market environment and competitor insight is effectively communicated back through the organisation & activated in the strategic marketing planning process
- Work with regional MarComs teams and local agencies to implement an effective communications strategy within an agreed budget
- Display sound scientific/product understanding to support the local Commercial Organizations
- Implement of guidelines and health economic evidence in order to support favorable reimbursement in local markets in conjunction with Scientific Affairs
- Manage and direct the immunodiagnostics third party sales force team
- Represent the region in global and regional marketing and commercial platforms.
- Adhere to Quality Management Systems

**Frequent Contacts**:
Internal
- Commercial, Scientific Affairs, Regulatory and Sales teams in region.
- Marketing team members across all SDG Divisions Global and Regional Marketing

External
- Channel partners, customers, local marketing agencies, key opinion leaders, patient advocacy groups and distributor marketing activation support teams.

**Minimum Requirements/Qualifications**:

- A Bachelor’s degree is requirement. BSc degree is preferred.
- An MBA is an advantage
- ** A minimum of 8 - 10 years of marketing experience**:

- ** 3 - 5 years of people leadership experience & Marketing leadership experience is preferred**:

- ** Experience in sales, strategic marketing, or market research is preferred**:

- ** Experience of working in an environment within life science, diagnostics, medical device, pharmaceutical or other health care industries**:

- Significant experience in successfully leading the implementation of marketing projects from unmet need exploration through to campaign development and ultimate tactical
- Experience in growth markets and country business development attitude/experience.
- Demonstrated collaboration with clinical and/or he


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