Data Analyst

2 months ago


Johannesburg, South Africa Bluegrass Digital Full time

**WHO WE ARE LOOKING FOR**:
**WHO WE ARE**:
Founded in 1996, Bluegrass Digital is a dynamic creative technology company, based in Cape Town and working with leading local South African and international clients.

**WHAT WE DO**:
**TYPE OF PEOPLE WHO WORK AT BLUEGRASS**:
Techies and digital natives. People who love challenging projects, code lovers and geeks with interesting hobby projects. We are a fun-loving family that know when to work hard, but also know how to enjoy ourselves. Over-achievers and people who always try to exceed expectations, and love to learn through their colleagues and work experience. Honest, ethical, punctual, and always professional (but with a sense of humor)

**KEY RESPOSIBILITIES**:

- Design and manage robust analytics frameworks across a variety of digital platforms to capture relevant user data.
- Formulate and enforce best practices for data tagging and tracking across iOS, Android and Web Applications
- Engage with the development team to integrate analytics solutions and troubleshoot any issues that arise during implementation.
- Perform data validation and quality assurance exercises to ensure accuracy and consistency of analytics data.
- Analyse web traffic and user engagement metrics to identify trends and opportunities for improvement.
- Utilize a suite of analytics tools (e.g. Google Analytics, Contentsquare, Amplitude, Mixpanel), to derive insights that inform design and UX strategy.
- Prepare comprehensive reports and present findings to stakeholders, offering evidence-based recommendations for optimization.
- Pull data from key tools and surface in graphs and charts for presentations. Understand which charts to use for more complex purposes and use cases.
- Recommends alternative ways to present data that makes it easier to understand and interpret.
- Analyse and evaluate data and report on results. Understands whether data trends are negative/positive against clients' key business goals and defined KPI matrix. Interpret more complex interactions and customer journeys spanning multiple channels online/offline.
- Act as a conduit between technical teams and non-technical stakeholders, translating complex data concepts into clear, actionable business insight.


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