Associate Account Director- Qualitative Research

7 days ago

Johannesburg, South Africa KANTAR Full time

Insights

Kantar is the world’s leading data, insights and consulting company and our Insights colleagues are experts in human understanding. They help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.

Job Details
- ROLE DESCRIPTION

Our Brand Domain team is looking for a hardworking Associate Account Director to join us in delivering excellence to our clients. We ultimately strive to grow our clients’ businesses, through developing a deep understanding of their brands, unpacking the impact of their marketing activities against their strategies and identifying potential growth opportunities for their brands. In this role you will be responsible for the research design, planning and execution of projects within agreed timelines, scope and budgets. The role entails leading a portfolio of clients, and a small team of researchers. Encouraging confidence and motivating your team to excel, along with developing quality research skills would be key focus areas. You will suit this role if you are passionate about marketing, brands, and research in general, lead your time well, have strong attention-to-detail, are hard-working, confident and able to grasp new concepts quickly.

Key Outcomes

Management of studies and resources using research principles and Kantar systems:

- Client Management and Growth:_
- Build positive relationships and deliver business impact for clients
- Takes accountability for client happiness on overall project delivery
- Service clients and interact independently with clients on an ongoing basis. This
- includes regular communication regarding current projects, as well as relationship
- building to promote client retention, improvement, and growth
- Create and drive execution of business plan
- Manage and establish relationships with lead client stakeholders
- Handle more sophisticated client enquiries regarding research inputs and outputs
- Have a deep understanding of the client business, industry, strategy and business
- issues
- Deliver thought leadership to client, drawing on expertise across Kantar to deliver
- client impact
- Deliver insights in a storytelling way, through strong analysis, presentation and
- Work shopping skills
- Team and Project Management:_
- Mentor, coach and train team (on the job and formal)
- Build collaborative relationships within team and across functional teams
- Performance management, through objective setting and ongoing performance
- evaluation
- Identifying development areas and assist and support to ensure team members
- thrive
- Lead and supervise research projects. This includes delivering to agreed
- timelines, completing all the necessary administrative procedures and collaborating closely with service departments to ensure process is successfully implemented.
- Lead team capacity and resourcing
- Commercial Management: Giving to financial performance and business profitability_
- Accountable for team financial targets
- New business development within existing clients, as well as new clients
- Client proposals and costings
- Responsibility for profitability on projects
- Play key role in annual forecast and QRF process, key client knowledge and future
- estimates
- Deliver against Kantar strategy and objectives
- Brand interest and expertise:_
- Brand domain knowledge (Brand guidance, brand strategy, equity models, key brand
- concepts, philosophies and point of views)
- Constant curiosity and self-learning to know more about brand and stay ahead of
- trends, philosophies and POVs
- conversations

ROLE REQUIREMENTS
- Completed tertiary education - degree in Marketing, eg. B Com/B Bus Sc skills
- required: (preferably Hons)
- Strong marketing (research) knowledge - at least 5 to 7 years’ experience, with at least 3 years in leading teams
- Experience in brand research is beneficial but not a prerequisite for the role
- Analytical ability with proven numeracy skills (Skills will be tested)
- Computer literacy - excellent knowledge on all MS Office packages
- Marketing knowledge and a thorough understanding of marketing research principles
- Learning attitude - quick learner / able to grasp concepts easily
- Confident and able to establish relationships with people easily
- Proactive and with a positive demeanor
- Ability to take ownership and to work independently
- A team builder - builds and maintains strong relationships with staff
- Excellent client relationship development skills
- Motivated to achieve business success
- Innovative and flexible approach

Country

South Africa

Location

Johannesburg, Bryanston

Why join Kantar?

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody know

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