Marketing Communications Specialist

2 weeks ago

Cape Town, South Africa Aquarius Recruitment Full time

Our client is a top performing asset management company that has grown enormously in the past years, to this endeavour they have created a strong brand that is unique and embodies performance and credibility

As the Marketing Communications Specialist, you will need to be able to develop and execute

marketing communication plans to deliver on strategic marketing objectives. Act as brand

custodian and ensure the consistency of brand execution in line with the required CI of the

brand, visual language, look and feel and brand tonality. Ensure the cross-channel integration of

marketing activities. Evolve and implement content marketing strategies and plans.

**Responsibilities**:

- Develop communications strategies and plans across the spectrum of communications

**disciplines including**: reputation management; media; public relations; internal

communications; brand marketing; advertising; marketing; digital; social media and the

production of materials to deliver on business objectives.
- Use your writing and editing skills to create relevant and engaging content for our target

audiences and leverage the content across multiple marketing channels.
- With a client-centric focus, gather information to synthesise and distil key messages to target

audiences.
- Develop and implement effective marketing communication strategies that build brand

awareness and client satisfaction - internally and externally.
- Write and edit impactful and engaging content that effectively delivers for marketing and

various stakeholders, audiences, and channels, ensuring a consistent brand tonality,

messaging, and business objectives.
- Ensures marketing communication messaging and materials are high quality, accurate and

relevant to the target audience.
- Manage an integrated marketing content and communications calendar.
- Track and analyse metrics related to content performance and engagement to guide effective

sharing and define future marketing communication strategy and development efforts. Report

on content performance.
- Drive efficiency and marketing excellence at all times.

Skills required to ensure success in this role include
- Marketing channel integration - an understanding of the different marketing channels and

how to integrate communication and campaigns.
- Communicating complex financial concepts - knowledge of effective presentation tools and

techniques to ensure clear understanding; ability to use summarisation and simplification

techniques to explain complex technical and financial concepts in simple, clear language and

tonally appropriate to the audience.
- Copywriting and editing - knowledge of copywriting and editing; ability to write, review and

edit texts and documents to promote marketing.
- Marketing strategy and positioning - knowledge of market research, segmentation, and

channels - including the ability to implement marketing strategies, objectives, and tactics and

establish a communications plan.
- A track record of excellence - hardworking and detail-oriented with a firm commitment to

excellence.
- Being a team player and a good communicator with a belief in strong, open and honest

relationships.
- Self-starter with a proactive can-do attitude.
- Adaptable and flexible with the ability to work in a fast-paced environment.
- MS Office skills (Word, Excel, Outlook, PowerPoint).

Education and experience
- Honours/Bachelor’s Degree in Communication / Journalism - good knowledge and experience of the investments/Asset management industry.
- At least 5 years of Marketing Communications experience within the Asset Management industry.

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