Digital Marketing Coordinator

2 weeks ago

Centurion, South Africa OUTsurance Full time

Company Description

The marketing department is looking for an outcome-oriented Digital Marketing Coordinator to join our performance marketing team. As the Digital Marketing Coordinator, you will be responsible for briefing, coordinating, and executing all digital campaigns, liaising with key partners and external agencies.

**Job Description**:
**Responsibilities**:

- Day to day management and optimisation of digital media campaigns.
- Day to day running of reports to monitor performance.
- Assist in the development of marketing campaigns using digital channels.
- Critically analyse the performance of campaigns; identify strategic opportunities; facilitate change to hit and exceed expectations and KPI’s.
- Taking ownership for the successful delivery and deployment of creative campaigns across all display platforms.
- Compiling briefing documents for new creatives and management of deadlines for new campaign rollout.
- Running programmatic campaigns, developing strategies and optimisation to achieve the desired goal.
- Partner with marketing team members to develop integrated efforts across channels, on new and upcoming campaigns.
- Develops a total understanding of digital audiences marketing thought targeting technics.
- Assisting with ad hoc tasks i.e. analysing campaigns and administration tasks.
- Support the digital marketing team with successful rollout of campaigns and strategies.
- Support in the development and implementation of digital marketing strategy.
- Assistance with monthly billing recons and invoices.
- Assistance with compiling daily and weekly performance reports and highlighting areas of improvement.
- Provides campaign performance reporting and analysis on a daily, weekly and monthly basis.
- Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology.

**Skills requirements**:

- Strong MS Excel skills;
- Very high attention to detail;
- Strong administrative skills;
- Sales orientated;
- Have excellent organisational skills, attention to detail and accuracy;
- A natural flair for and understanding of digital opportunities;
- Excellent numerical and analytical ability;
- Organisational, administrative and time management skills;
- Excellent English verbal and written communication skills;
- The ability to work in a team and take ownership of responsibilities;
- A highly driven and proactive nature.

**Qualifications**:
A degree or qualification in marketing, advertising or equivalent experience.

**Experience**:

- At least 2 years’ experience in a similar position.
- High-level understanding of digital marketing, electronic communication strategies and overall digital insights & analytics.
- Previous experience in an analytical environment will be advantageous.
- Marketing Platform and Campaign Manager experience will be advantageous.
- Experience working within a digital marketing environment.
- Detail-oriented with a focus on driving performance.
- Experience with the following tools will be advantageous:

- Google analytics,
- Programmatic platforms (e.g., DoubleClick, Xandr, AppNexus)
- META Business manager (Blueprint certified)
- Twitter Ads Manager
- TikTok Business manager

Additional Information
- Awesome service,
- Passionate,
- Honest,
- Human,
- Dynamic, and
- Recognition.

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