Product Strategy Manager
4 weeks ago
The Product Strategy Manager is responsible for developing, defining and guiding the brand product strategy by identifying and evaluating strategic opportunities and partnerships that drives Y Market share and resonance.
Key Performance Areas:
1. Responsible for developing, defining and guiding the brand product strategy to deliver business objectives.
2. Research and analyze the product offering, target market, industry trends and competitive activity to support brand growth and innovation
3. Perform and present monthly Brand Strategic reviews to ensure consistent learning and optimisation of all product initiatives
4. Stay-up-to-date on platform and product developments
5. Keep up-to-date with target market consumer preferences.
6. Provide direction and effective management of product offering.
7. Lead ideation and brainstorming sessions internally and externally that extract fresh thinking from attendees and results in actionable next steps.
8. Development and implementation of new and forward-thinking product development strategies to ensure the future proofing of the brand.
9. Conceptualisation, development and execution of new product opportunities in collaboration with other functions within the organisation.
10. Ensure that all new product development projects are commercially viable and/or grow consumers or audiences for the Y brand.
11. Effective project managing of the product development opportunities.
12. Perform any reasonable task that may be required by the Managing Director from time to time.
**Education**:A minimum BCOM degree
**Experience**:preferred 3 years experience in product strategy management within the media/technology sector advantageous. Must have a valid drivers license
**Specific Professional Competencies**:
- Experience leading and managing a department with a high degree of accountability
- Desire to stay current on new digital technologies and other platform-related ecosystem partners and their capabilities.
- Ability to handle and prioritise multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals.
- Strong communication skills.
- Strong critical thinking ability.
- Good leadership qualities
- Strong administrative skills
- Sharp business acumen and professional maturity. Self-starter that has a relentless passion for knowing more and doing their best work, balanced with a deep respect for the skills that others bring to the table.
- Have a rigorous and inquisitive mindset, with the ability to analyse a tangled range of inputs, identify what is missing and synthesise into clear findings.
- Ability to translate research findings into guiding principles and actionable strategic plans.
- Good at maintaining confidentiality of all information
- Professional
- Vibrant and energetic
- Capable of working independently
- Self-motivated
- Diligent reporting
- Reliable
- Quick learner
- Team player
- MS Office Suite
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