Social Media Marketing Specialist

7 months ago


Blackheath, South Africa KellyHills International Properties Full time

**Educational Background**:

- Degree: Bachelor’s degree in Social Media Marketing, Digital Marketing, or a related field.

**Experience**:

- Social Media Marketing: Proven experience in social media marketing, content creation, and managing social media campaigns.
- Data Capturing: Strong skills in data capturing, data analysis, and leveraging data to optimize social media strategies
- Skills and Abilities:

- Content Creation: Ability to create engaging and high-quality content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Campaign Management: Experience in planning, executing, and managing social media campaigns to achieve marketing objectives.
- Analytics and Reporting: Proficiency in using social media analytics tools to measure performance, track metrics, and generate actionable insights.
- SEO and SEM: Knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to enhance social media visibility.
- Customer Engagement: Strong skills in community management, responding to followers, and fostering online engagement.

**Technical Proficiency**:

- Social Media Tools: Proficiency in using social media management platforms (e.g., Hootsuite, Buffer, Sprout Social).
- Graphic Design: Basic skills in graphic design tools (e.g., Adobe Photoshop, Canva) for creating visual content.
- Video Editing: Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) is a plus.
- Data Analysis: Ability to capture and analyze data to inform marketing strategies and improve campaign performance.
- Personal Attributes:

- Creative: Strong creative thinking and problem-solving skills to develop innovative social media strategies.
- Detail-Oriented: Strong attention to detail to ensure accuracy in content, data capturing, and reporting.
- Organized: Excellent organizational and time management skills to handle multiple tasks and meet deadlines.
- Teachable: Eager to learn, adapt, and continuously improve social media and data analysis skills.
- Communication: Excellent verbal and written communication skills to effectively convey messages and interact with audiences.

**Additional Requirements**:

- Flexibility: Willingness to work irregular hours, including evenings and weekends, as required by social media activity and campaigns.
- Team Player: Ability to work collaboratively within a team and contribute to a positive work environment.
- Professionalism: Maintain a high level of professionalism and integrity in all interactions.
- Preferred Qualifications:

- Certifications: Additional certifications in social media marketing, digital marketing, or data analysis are a plus.
- Influencer Marketing: Experience in managing influencer relationships and campaigns.
- Advertising: Knowledge of social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).

**Job Types**: Full-time, Graduate

Pay: R5 000,00 - R6 000,00 per month



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