Activations Manager

2 months ago

Johannesburg, South Africa Performer Recruitment Full time

**Introduction**

Our client, a beverage manufacturer is seeking an enthusiastic and results-driven Activations Manager to join their dynamic marketing team. As an Activations Manager, you will play a pivotal role in developing and executing marketing activation strategies that drive brand awareness and consumer engagement. You will collaborate closely with the Head of Marketing, cross-functional teams, and external partners to ensure the successful implementation of marketing campaigns and activations.

**Key Responsibilities**:

- **Activation Strategy**: Develop, execute, and evaluate marketing activation strategies that align with the brand's objectives and target audience. This includes planning and overseeing various promotional campaigns and events.
- **Event Management**: Coordinate and manage events, sponsorships, and activations, ensuring seamless execution, on-time delivery, and within budget. This may include trade shows, experiential marketing, sports events, and more.
- **Partnerships**: Identify and negotiate partnerships with external organizations, influencers, and vendors to enhance brand exposure and engagement. Collaborate with these partners to deliver successful activation campaigns.
- **Budget Management**: Responsible for managing and tracking the budget allocated to activations and events, ensuring cost-effective strategies and reporting to the Head of Marketing regularly.
- **Cross-functional Collaboration**: Work closely with various departments such as sales, product development, and creative teams to integrate activation plans into overall marketing strategies. Collaborate on campaign materials, promotions, and product launches.
- **Data Analysis**: Utilize data and analytics to measure the success of activations, making data-driven decisions to optimize future campaigns. Provide comprehensive reports to evaluate ROI and effectiveness.
- **Team Leadership**: Oversee a team of activation coordinators or assistants, providing guidance, setting objectives, and facilitating their professional growth.
- **Compliance**: Ensure that all activations adhere to regulatory and legal guidelines. Maintain brand consistency and compliance throughout all activations.
- **Stakeholder Communication**: Establish clear communication channels with internal and external stakeholders, including clear briefing, updates, and post-activation debriefings and analysis.

**Desired Experience & Qualification**
- Bachelor's degree in marketing, business, or related field (preferred).
- Proven experience in marketing activations, event management, or brand promotions.
- Strong project management skills with the ability to multitask and meet tight deadlines.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in data analysis and reporting.
- Creative thinking and problem-solving abilities.
- Strong leadership and team management skills.
- Working on weekends is compulsory.
- Familiarity with the beverage or energy drink industry is a plus.

Package & Remuneration

200-240K pa

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