
Media Analyst
3 weeks ago
As a Media Analyst you would be required to conduct content research and market analysis to produce insights used to inform channels content.
**Quality Data Analysis**:
Obtaining information, check for accuracy and analyse data to produce insights.
**Research Operations**:
Receiving research requests from Research Manager or to obtain insights on certain requests.
Performing content research, analysis and interpretation for e.tv, Openview and eNCA regarding their target markets, content selection, scheduling trends, and interactive media environments providing insights for strategic decisions.
Conducting competitor analysis to stay abreast of competitors and understanding viewership trends.
Conducting research to support production team’s requirements and providing feedback on programme performance.
Presenting findings to stakeholders, educating and providing insight about the SA Media Landscape.
Understanding the needs of the organization to ensure that research is tailored and relevant to deliver valuable insight.
**Reporting**:
Providing reports on content performance and audience trends across the groups.
Distributing research results reports.
**Key Performance Indicators**:
- Updating TAMS data on daily basis.
- Checking data accuracy, analyse data and produce reports
- Performing content research across eMedia Channels.
- Conducting competitor analysis to stay abreast of competitor and movements.
- Presenting findings to stakeholders, educating and providing insight about the SA media landscape.
- Understanding the needs of the organization, ensuring that research is tailored and relevant to deliver valuable insight.
- Providing reports on content performance and trends across the groups.
**Qualifications**
National Diploma in Marketing and/or Statistics and/or Media Studies
**Experience**
2 years experience in Media Analyst
**Competencies**
Microsoft Office Suite
Telmar
Ariana
**Technical / Job Specific Competencies**
Decision Making
Information Monitoring
Planning and Organising
Stress Tolerance
Building Trust
High Level Numeracy
Analytic Ability
Presentation Skills
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