Senior Demand Generation Manager

2 weeks ago

Cape Town, South Africa Jua.ai Full time

At Jua you will go **on a mission **to unriddle the world's atmosphere by using the latest deep learning and satellite technology to build tools for monitoring and forecasting. Renewable energy, precision agriculture, autonomous transport and parametric insurance will deliver on their potential only because of the work you do.
- Having raised millions in venture capital (at a sensible valuation), our first objective will be to provide businesses and countries with several orders of magnitude better and faster weather forecasts.
- You will be surrounded by people who have built several successful companies before and worked on exciting technologies used by hundreds of millions of people and thousands of businesses.
- You will contribute to our culture of an extremely high level of ambition, direct and friendly communication, rapid iteration and a healthy dose of humbleness. The team is completely remote with hubs currently in Zurich and Berlin.
- We offer exciting challenges, creative freedom, an extremely smart and cheerful team, fair compensation and generous shares in the company (and some other perks you would normally expect).

We are bridge builders and bring together the best in machine learning, physics, aerospace, data processing and UX design. Together, we will build one of the key components to enable a world worth living in at a time of changing climate and increasing extreme events.

**What we are looking for**:
We are on a mission to propel our groundbreaking product, which has already gained exceptional commercial traction, to become a market leader and a powerful tool for addressing some of society's most pressing problems. Your main responsibility will be to drive the enterprise pipeline through multi-channel campaigns. You will be in charge of both strategising and executing demand generation programs, with a focus on outbound campaigns and paid programs, among others. You will need to develop a deep understanding of our target market and leverage your analytical skills to constantly improve campaigns. As you develop the demand generation function, you will have the opportunity to embark on a journey of testing and innovating new programs and channels.

**Responsibilities and tasks**:

- Develop and execute comprehensive, multi-channel demand generation campaigns to drive high-quality pipeline and revenue from enterprise accounts.
- Manage the paid channels with execution support from a performance marketer. As the owner of the demand generation strategy, outcomes, and content, you will have a key role in driving success.
- Developing a deep understanding of the target audience is a key competency for developing effective campaigns and related materials. As part of your work, you will need to maintain consistent communication with both the sales team and the target audience.
- One of your key responsibilities will be to develop new demand-generation programs to continually increase the share of marketing-driven pipeline generation in comparison to outbound-driven approaches.
- You will be expected to work in an entrepreneurial and hands-on manner as you develop your function and new programs, such as on
- and offline events. You will be responsible for creating your own content as needed, managing a content budget, and collaborating with peers who oversee organic channels, performance marketing, marketing automation, design, and freelancers.

**Need-to-have**:

- A minimum of 5 years of experience in B2B demand generation and at least 3 years of experience in marketing to the enterprise segment
- Having had exceptional prior results in managing paid channels in a B2B environment, as well as managing outbound programs, will be crucial for this role.
- Strong analytical skills to develop a deep understanding of the target audience and a number-driven growth mindset for continually improving upon campaigns
- an entrepreneurial, hands-on mentality as you build the demand generation function.
- very strong English skills (written and spoken)
- Excitement for a technically complex target market at the intersection of the weather and energy industries

**Nice-to-have**:

- Prior experience in the weather or energy markets

**Opportunity**:

- Work with a leadership team that strongly believes in product
- and marketing-led customer acquisition.
- You will have the opportunity to join an extremely fast-growing company with an experienced team and leverage your skills to build your function from an early stage to become top class.
- Your focus will be on promoting a clearly differentiated product based on revolutionary technology, which has serious economic and social impact. For example, the product could help farmers manage their harvests, reduce climate-risk-caused damages, or increase renewable electricity production.

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