Growth Hacker

**Growth Hacker Responsibilities**:

- Researching and understanding the company's long-term goals.
- Pinpointing issues that are hampering growth for the business.
- Choosing, setting, and prioritizing growth goals for the company.
- Identifying growth opportunities for the company.
- Designing and setting up experiments to test whether designed interventions will impact the business.
- Implementing projects to achieve growth goals for the company.
- Using data, analytics, and other tools to inform decisions and growth strategies.
- Ensuring that resources inside and outside the business improve growth.
- Reporting on initiatives and projects to management and founders.
- Replicating successful strategies at scale and in new markets.

**Growth Hacker Requirements**:

- A bachelor's degree in marketing, strategy, business management, or similar.
- A minimum of 3 years' experience in a related role and in the startup space.
- A portfolio of successful growth implementations and interventions.
- Expertise in marketing, online strategies, user experience, and business development.
- Strong analytical skills, including A/B testing, web metrics, and sales metrics.
- Skilled at web optimization, sales generation, conversion analysis, and creating sales funnels.
- Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms.
- Creative, problem-solving, and results-driven mindset.
- An adaptable, iterative thinker who is constantly learning.
- Curious, innovative, and confident in your abilities to drive change.**The role**

We are searching for a growth hacker to drive awareness, sales, and expansion of our products and services. In this role, you will work with our team to determine key pain points, bottlenecks, and opportunities for our business. You will devise, implement, and execute initiatives and strategies to grow our brand's market share and customer base.

To ensure success as a growth hacker, you should be skilled at optimizing business processes across all departments and able to tailor your solutions to different markets, scenarios, products, and goals. A top-notch growth hacker is innovative, passionate about startups, and an expert at executing strategies for business growth.

**POSSIBLE responsibilities will include**:

- Collaborating across departments and functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives.
- Creating and evolving an account-based marketing strategy designed to resonate with potential high-value leads and help exceed set MRR targets.
- Building a social marketing strategy to enhance Pearl Lemon’s social media presence on platforms such as LinkedIn, Twitter, and Facebook.
- Taking full ownership of our events marketing strategy and identifying new opportunities to develop an awareness of the brand within the cybersecurity industry.
- Regular reporting against defined KPI’s to highlight the effectiveness of all campaigns against business goals.
- Line management and professional development of team members.
- Managing relationships with third-party suppliers and agencies.

**Preferred skills and experience**:

- Exceptional communication skills, both verbal and written.
- Proven people management track record.
- Ability to build strong working relationships with colleagues and external suppliers.
- Proven experience of implementing successful (measurable ROI) content marketing strategies.
- Experience of partnering with Sales teams to implement successful ABM campaigns.
- Demonstrable experience delivering engaging event management strategies.
- Can deliver succinct campaign performance summaries backed by expert analytic capability.
- Incredibly fast learner

**Salary**: From R5,468.67 per month

**Education**:

- Bachelors (preferred)