Senior Copywriter

3 months ago


Johannesburg, South Africa Sendmarc Full time

**Key Responsibilities**:

- Work with the marketing team to develop and implement a content strategy that aligns with our business objectives, target audience, and overall marketing plan.
- Develop content that speaks to our target audiences, conveying complex technical information in a clear and compelling manner.
- Collaborate with our sales and product teams where applicable to ensure that all content aligns with our audiences’ pain point and the solution.
- Develop sales enablement content for our partners and internal teams that effectively communicates the value of our solution and helps to close deals more efficiently.
- Conduct research on industry trends, customer behavior, and competitor activities to inform content development and optimization.
- Edit and proofread copy to ensure accuracy, consistency, and follows our brand guidelines.
- Ensure that all content is optimized for search engines and is fully compliant with SEO best practices.
- Maintain a high level of quality and attention to detail in all work, ensuring that all content is error-free, professional, and polished.
- Continuously monitor and analyze the performance of our content, making data-driven decisions to optimize our content strategy and improve engagement and conversion rates.

**Requirements**:

- A bachelor's degree in English, communications, or marketing.
- At least 8 years of experience in digital copywriting, with a strong portfolio of work showcasing your ability to write for B2B audiences.
- Outstanding English language skills with a strong grasp of grammar, punctuation, and style.
- Excellent attention to detail, with the ability to catch errors and typos in your own work and the work of others.
- A good understanding of SEO best practices and the ability to write content that is optimized for search engines.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

**Attributes & **Behaviors**
- Collaborative nature
- Exceptional verbal and written communication skills
- Excellent attention to detail
- Problem-solving and proactive
- Effective research skills
- Good planning and organizational ability
- Reliable, self-disciplined, and passionate

**Advantageous**:

- Print and sales collateral copy
- In-depth understanding of social media
- PPC copywriting


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