Marketing Communications Specialist

4 weeks ago

Johannesburg, South Africa Unique Personnel Full time

**Job Number**
- 69443

**Job Type**
- Permanent

**Job Title**
- Marketing Communications Specialist

**Computer Skills**
- Facebook,MS Office Suite

**Industry**
- Pest Control

**City**
- Johannesburg (Incl. Northern Suburbs)

**Province**
- Gauteng
- Reporting to Marketing Manager- Purpose of Role:
- The Marketing Communications Specialist will promote the company's products and services to existing and prospective customers through strategic use of external and internal communications channels.- Inbound Marketing:
- Ensure that the company’s brand voice is represented during the inbound strategy at all times.- Ensure that the quarterly content strategies are in line with company focus areas and innovation launches- Manage company's communication strategy including the blog and social media schedule- Be the main voice in inbound writing to ensure brand consistency. Key role in the writing of blogs as well as the proofing of content by other team members.- Develop and manage content for various mediums to support enquiry generation and sales enablement including landing pages and content offers.- Ensure that social media copy conveys our company message and brand- Ensure that Company’s Innovation goals and strategies are supported by Inbound strategy (this may include sitting in on the group Category meetings)Brand & Reputation Management:
- Communication of brand strategy across the company- Ensure compliance to brand specification through various forms of communication- Ensure compliance to brand specifications for vehicles, uniforms and promotional items- Liaise with complaints team to craft/ensure brand appropriate responses to complaints (HelloPeter, Facebook etc)- PR:
- Assist in developing PR strategy- Write and /proof of press releases- Strategic communication to various role players where required- Liaise with PR agencies and co-ordinate press interviews when required- Advertising:
- Assist in establishing key publications and developing relationships to maximize exposure- Develop ad material for publication in line with brand guidelines- Liaise with publications and build relationship with editors- Sales Materials:
- Design, creation and distribution of printed and electronic sales materials including brochures, playbooks, flyers and direct marketing pieces.- Work with Technical and Capability leads to enhance Route 1 training modules to further support sales community learning- Events:
- Work with Marketing Manager and divisions to successfully participate in and design events including trade shows, conferences, webinars and expos- Annual Sales Conference: work with the Marketing Manager to successfully run the logistics element of the annual sales and Marketing conference: hotel and flight bookings, guest lists, room allocations, decor, av, etc- Internal communications:
- Work with MM to copy check and distribute internal comms when required- Additional duties:
- Work with the Marketing Manager to support internal communication via Speed- Supplier management: act as marketing liaison between key suppliers (PR firm, on-retainer designer)- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities- Creating and managing all marketing materials and collateral in line with brand direction-
- Tracking effectiveness of various campaigns and course corrections as required- Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets- Leading the planning and implementation of PR and initiatives related to the brand- Brand & Reputation Management- Advertising- Sales Materials- Developing an event strategy and roadmap to execute events that boost business development and customer relationship building- Internal Comms- Deliver Sales training to Contact center/ Sales teams- Write editorial for online or printed publications- Sales Consultant/ sales managers/ CRCs(any one in the sales community) inductions-
**Inherent Requirements**
- Qualifications and Experience:
- Degree / Diploma Journalism/Marketing- 3 years or more of relevant Marketing related experience- Writing and communication across channels experience- Unendorsed Valid driver’s license- Relevant Copywriting or English Language Qualification- Track record of seeing multiple projects through from conception to completion, following processes and keeping to tight deadlines- Previous PR Experience- Skills and Competencies:
- Producing Sales Collateral- Brand Building Knowledge- Highly developed communication skills (written / verbal / non-verbal)- Excellent verbal and interpersonal skills, with an ability to educate and inspire trust in key stakeholders- Ability to research information and turn complex ideas into understandable copy- Ability to interpret data in order to report accurately and give the marketing team direction**What

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