Data and Campaign Manager

3 weeks ago

Brackenfell, South Africa ShopriteX Full time

**Role Purpose**

**Role Description**
- Assign customer target files to deals and creative together for personalised customer experience.
- Design and implement quality assurance on all work.
- Manage the banner customer direct marketing calendar to ensure good customer engagement and avoid opt outs.
- Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar.
- Report on campaign objectives laid out in the brief and guide business stakeholders on processes and best practices to understand customers behaviour and engagement through communication.
- Define & document the respective roadmaps for:

- Direct business processes
- A/B tests
- Promotions that succeed through direct communications.
- Manage trigger campaigns throughout the customer lifecycle to maximise sales and engagement.
- Execute A/B testing on various campaigns to establish the most effective way to drive customer conversion against the objective.
- Ensure campaigns comply with current best practice and legal compliance.
- Identify target audience and opportunities to increase our direct marketing lists.

**Qualifications and experience**
- +4 years' experience in a similar capacity or role with a strong marketing background along with demonstrable experience working with and building customer segmentation - (essential)
- Proven hands-on experience in enterprise bulk marketing systems such as SAP Marketing Cloud, Watson Campaign Automation, SalesForce Marketing Cloud - (essential).
- Proficiency in using marketing automation technology and tools - (essential).
- Knowledge of setting up customer surveys and reporting on them - (essential).
- Knowledge of direct marketing principles and practices - (essential).
- Familiarity with direct marketing analytics - (essential).

**Key competencies and work ethic**
- Motivated self-starter with good energy and drive. Strong sense of ownership and pride in their performance and its impact on the company's success.
- Flexible thinker and problem solver - Explores and analyses various sources of information to come to rational conclusions. Makes sound decisions to influence the success of the business in a competitive shopper landscape.
- Organised with strong time and planning management skills. Excellent attention to detail with the ability to effectively plan, coordinate and execute multiple priorities in a fast-paced environment.
- Ability to work under pressure and deliver within tight time constraints; able to effectively organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
- Interpersonal skills - Able to build strong relationships internally and externally and manage conflicting and competing priorities well.
- Team player and collaborative partner - contributes towards building a positive team morale.
- Strong communications skills - Able to communicate ideas and suggestions in a logical, convincing and compelling manner. Able to communicate effectively with multiple audiences and stakeholders.
- Results-oriented and quality focused with good project management skills - Able to balance multiple projects and priorities in a large scale, complex environment.

**Our Group is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.**

We are committed to Employment Equity when recruiting internally and externally.

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