Freelance Google Adwords Specialist

5 months ago


Cape Town, South Africa Big Improvements Tutoring Full time

We are an Australian-based tutoring company looking for a Google AdWords expert to boost AdWords campaign conversions and improve lead generation.

**Main Role**:
You will play a pivotal role in driving our Google advertising campaigns to success. You will be responsible for implementing and optimizing Google AdWords strategies, ensuring that we achieve our marketing goals efficiently and effectively.

**Responsibilities**:

- Google AdWords Management: Implement and manage Google AdWords campaigns to increase brand visibility, website traffic, and lead generation.
- Strategic Planning: Collaborate with the marketing team to create and execute digital advertising strategies that align with business objectives, ensuring a strong ROI.
- Budget Management: Monitor and manage advertising budgets, optimizing ad spending to maximize results and meet business requirements.
- Keyword Research: Conduct in-depth keyword research to identify high-performing keywords and phrases for campaigns.
- Ad Content Creation: Write and optimize ad copy to maximize click-through rates and conversions.
- A/B Testing: Continuously test and refine ad campaigns, landing pages, and targeting to improve performance.
- Analytics and Reporting: Utilize data and analytics tools to track campaign performance, provide regular reports, and make data-driven recommendations for improvement.
- Competitor Analysis: Stay updated on industry trends and monitor competitors' digital advertising strategies.
- Lead Supplier Coordination: Liaise, engage, refine, assist, manage and report on various lead suppliers, ensuring they are staying within budget for Google AdWords and are delivering the desired results.

**Application Requirements**:

- Send us examples of recent ad campaigns you have been running as proof of your success rates.
- Include your rate card or service fees

Job type: Freelance/Part-time

**Job Type**: Part-time

Expected hours: 8 - 10 per week



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