Market Insights Strategist

7 days ago

Johannesburg, South Africa Glasshouse Recruiting Full time

**The main purpose of this position**:
Work closely with leaders across R&D, marketing and digital marketing teams to support and implement high quality, data-driven decisions

Use advanced data modelling, predictive modelling and analytical techniques to interpret key findings from company data and leverage the insights into research studies, strategies, tactics and initiatives that will drive business outcomes

**Duties & Responsibilities**:

- Use advanced data modelling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities
- Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics that support key business decisions
- Design and build technical processes to address business issues
- Oversee the design and delivery of reports and insights that analyse business functions, key operations and performance metrics
- Manage and optimize processes for data intake, validation, mining and engineering as well as modelling, visualization and communication deliverables
- Examine, interpret and report results of analytical initiatives to stakeholders in leadership,
- R&D, marketing and digital marketing teams
- Market segmentation and analysis with recommendations to drive consumer marketing performance and consumer conversion rates performance
- Identify traditional consumer marketing and digital marketing opportunities
- Anticipate future demands of initiatives related to people, technology, budget and business within your functional areas and design/implement solutions to meet these needs
- Organize and drive successful completion of data insight initiatives through effective collaboration with stakeholders
- Communicate results and business impacts of insight initiatives to stakeholders within and outside of the company

**Requirements**:

- Looking for someone with at least 5 years’ experience in a position monitoring, managing, manipulating and drawing insights from data
- Minimum experience of 5 years working with BI tools
- Must have experience in data science, statistical analytics and experience in understanding the business requirements and customer journey

The following degrees would be preferred for the role:

- Bachelor’s degree in Business Science
- Bachelor’s degree in Data Science
- Bachelor’s degree in Data Analytics
- Bachelor’s degree with Mathematics and/or Applied Mathematics
- Bachelor’s degree in Engineering
- Bachelor’s degree in Computer Science

Desirable Skills & Experience:
Essential Skills & Experience:

- Experience using analytics techniques to deduce insights which contribute to company growth efforts, increasing revenue and other key business outcomes
- Strong problem solving, quantitative and analytical abilities
- Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing market insight tests/experiments, analysing data, drawing conclusions, and developing actionable recommendations for business units
- Working knowledge of data mining principles: mapping, collecting data from multiple data systems on premises and cloud-based data sources
- Strong SQL skills, ability to perform effective querying involving multiple tables and subqueries
- Experience and knowledge of data science and statistical modelling techniques: GLM multiple regression, logistic regression, log-linear regression, variable selection, predictive analytics, attribution modelling etc.
- Experience working with and creating dashboards and reports using all relevant data to inform decisions
- Strong ability to plan and manage numerous processes, people and projects simultaneously
- Excellent communication and collaboration skills
- Deep insight into consumer behaviour
- Experienced in mapping customer journeys
- Experienced in leveraging insight from digital marketing analytics
- Expert capabilities utilising MS Power BI and associated DAX capability
- Thorough working knowledge of Python
- API integration expertise
- Experience with testing tools e.g. Adobe Analytics
- Presentation and Communication skills
- Verbal business requirements elicitation
- Project Management
- Customer journey development, assessment and influence

Advantageous:

- Data Processing
- Data Transformation
- Dimensional Modelling

Behavioural Qualities:

- Analytical mind-set and critical thinker with a passion for problem-solving
- Accuracy (Attention to detail)
- Talk with the voice of the customer & business
- Meeting deadlines.
- Ability to interact with business as well as technical teams
- Strong communication skills
- Ability to learn and respond quickly to the fast-changing business environment
- Ability to multitask and excellent interpersonal skills
- Ability to work in an agile environment with a focus on continuous improvement
- Self-motivated and eager to learn
- A team player

  • Data Insights Strategist

    4 weeks ago

    Johannesburg, Gauteng, South Africa Network Recruitment Full time

    Job DescriptionWe are seeking an experienced Data Insights Strategist to join our team at Network Recruitment. This is a critical role that requires expertise in large datasets and advanced proficiency with tools like SQL, Power BI, Tableau, Python, and R.About the RoleThe successful candidate will lead the collection, analysis, and interpretation of...

  • Data Insights Strategist

    4 weeks ago

    Johannesburg, Gauteng, South Africa Network Recruitment Full time

    About the RoleWe are seeking a highly skilled Data Insights Strategist to join our team at Network Recruitment. This is an exciting opportunity for a senior professional with a proven track record in business intelligence, data analysis, and leadership.Key ResponsibilitiesThe successful candidate will be responsible for leading the collection, analysis, and...

  • Marketing Strategist

    1 month ago

    Johannesburg, Gauteng, South Africa Isilumko Staffing (JHB) Full time

    Job Title: Marketing StrategistWe are seeking a dynamic Marketing Strategist to join our team at Isilumko Staffing (JHB). The ideal candidate will possess excellent marketing skills, a strong analytical mindset, and the ability to develop and execute innovative marketing campaigns.Key Responsibilities:Strategic Marketing Planning: Conceptualise and manage...

  • Consumer Insights Strategist for CPG Growth

    4 weeks ago

    Johannesburg, Gauteng, South Africa PepsiCo Full time

    About the RoleWe are seeking a highly skilled Consumer Insights Strategist to join our team in Gauteng, Johannesburg. As a key member of our organization, you will play a critical role in driving business growth through data-driven insights and strategic recommendations.Job DescriptionAs a Consumer Insights Strategist, your primary responsibility will be to...

  • Data Insights Strategist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Planet10 Full time

    About the RoleAt Planet10, we are seeking a talented Data Insights Strategist to join our team. As a key member of our data visualization department, you will be responsible for transforming complex data sets into actionable insights that drive business decisions.The ideal candidate will have 4+ years of experience in data visualization, data analysis, or a...

  • Digital Marketing Strategist

    3 weeks ago

    Johannesburg, Gauteng, South Africa Oxyon Human Capital Solutions Full time

    Job Title: Digital Marketing StrategistOxyon Human Capital Solutions is seeking a skilled Digital Marketing Strategist to join our team in Midrand. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to enhance our brand presence and drive business growth in the Southern African...

  • Marketing Strategist

    4 weeks ago

    Johannesburg, Gauteng, South Africa Cortez Executive Search (Pty) Ltd Full time

    Job Title: Marketing StrategistAbout the Role:We are seeking a highly skilled and experienced Marketing Strategist to join our team. As a CRM Specialist, you will be responsible for designing and executing impactful customer relationship campaigns.Key Responsibilities:Develop and execute direct marketing campaigns to drive customer engagement and...

  • Marketing Insights Analyst

    4 days ago

    Johannesburg, South Africa Boomtown Full time

    We are looking for a 'marketing insights analyst' to work closely with marketing and digital marketing teams to support and implement high quality, data-driven decisions. Use advanced analytical techniques to interpret key findings from consumer data and leverage the insights into research studies, strategies, tactics and initiatives that will drive business...

  • Market Insights Strategist

    4 days ago

    Johannesburg, South Africa Fempower Personnel Full time

    **Requirements**: - The following degrees would be preferred for the role - Bachelor’s degree in Business Science - Bachelor’s degree in Data Science - Bachelor’s degree in Data Analytics - Bachelor’s degree with Mathematics and/or Applied Mathematics - Bachelor’s degree in Engineering - Bachelor’s degree in Computer Science - At least 5...

  • Market Research Strategist

    2 months ago

    Johannesburg, Gauteng, South Africa African Ambition Full time

    African Ambition seeks a skilled Market Research Strategist to drive business growth through data-driven insights.With a strong focus on market trends and consumer behavior, this role will play a critical part in shaping our marketing and sales initiatives.The ideal candidate will have a solid understanding of data analysis and interpretation, as well as...

  • Lead Data Insights Strategist

    1 month ago

    Johannesburg, Gauteng, South Africa NielsenIQ Full time

    We are seeking a highly skilled Lead Data Insights Strategist to join our team at NielsenIQ. This is an exciting opportunity for individuals with a passion for data analysis and strategy.About the RoleThis position involves providing expert-level data insights to support business decisions, developing innovative solutions using data science techniques, and...

  • Health Data Insights Strategist

    4 weeks ago

    Johannesburg, Gauteng, South Africa Quantium Full time

    Job OverviewWe are seeking a talented Health Data Insights Strategist to join our team at Quantium.About the RoleIn this exciting role, you will work across high-value health projects from briefing through to execution to deliver real-world outcomes.You will build trusting relationships with key external stakeholders to support them through their data...

  • Data Insights Strategist

    1 month ago

    Johannesburg, Gauteng, South Africa Salix Recruitment Full time

    **Transform Data into Actionable Insights with Salix Recruitment**We are partnering with one of South Africa's leading insurance groups to find a talented Data Insights Strategist. In this role, you will harness your technical expertise to drive innovation and shape smarter strategies.The successful candidate will join a culture of collaboration, innovation,...

  • Data Insights Strategist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Data Centrix Full time

    About Data CentrixData Centrix is a leading provider of data-driven solutions, dedicated to empowering businesses with actionable insights.Job SummaryWe are seeking an experienced Data Insights Strategist to join our team. As a key member of our analytics department, you will be responsible for gathering, structuring, and analyzing complex data from various...

  • Integrated Strategist

    7 months ago

    Johannesburg, South Africa Boomtown Full time

    **We're seeking**: dynamic integrated strategist. Are you an integrated strategist with an edge? Passionate about South African brands and able to champion their positioning? If you're savvy in bridging business goals with strategic solutions, keeping a pulse on South African culture, and always a step ahead, we want you in our vibrant strategy team! **What...

  • Quantitative Insights

    4 weeks ago

    Johannesburg, South Africa Mobile Digital Insights Full time

    Job title : Quantitative Insights / Research Executive Job Location : Gauteng, Johannesburg Deadline : December 26, 2024 Quick Recommended Links Jobs by Location Job by industries OVERVIEW OF THE ROLE: You will be working with multi-national clients and contributing towards co-developing creative, technology-based solutions to their...

  • Marketing Strategist

    2 weeks ago

    Johannesburg, Gauteng, South Africa TalentCru Full time

    About TalentCru\TalentCru is a cutting-edge talent acquisition firm dedicated to connecting top professionals with innovative companies.\We're seeking an exceptional Marketing Strategist to drive our client's marketing success in the consumer goods industry.

  • Marketing Content Strategist

    3 weeks ago

    Johannesburg, Gauteng, South Africa Careers Full time

    Careers at EyeCarePro offer the opportunity to be part of a dynamic team that has consistently demonstrated excellence in digital marketing for eyecare professionals.Job Title: Messaging StrategistWe are seeking an experienced Messaging Strategist who can develop and implement high-quality marketing content that aligns with our brand voice and messaging...

  • Senior Strategist

    1 week ago

    Johannesburg, South Africa Clockwork Full time

    Clockwork is looking for a skilled and solutions-oriented Senior Strategist with a strong analytical mind to craft compelling strategies that deliver results. The strategist’s responsibilities will include conducting extensive research, analyzing findings, making recommendations, presenting to clients, and briefing creatives. You should be a thinker with a...

  • Corporate Marketing Strategist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Liham Consulting Pty (Ltd) Full time

    Job Overview:We are seeking a seasoned Corporate Marketing Strategist to join our team at Liham Consulting Pty (Ltd). The successful candidate will be responsible for developing and implementing comprehensive marketing plans that drive business growth and enhance the company's online presence.Key Responsibilities:Update the content on our website by sourcing...