Promo Director

9 months ago

Johannesburg, South Africa Clearwater Full time

Join an innovative and dynamic team at Clearwater, a leading design and content promotions company dedicated to creating unforgettable experiences for audiences. We specialise in producing captivating promotional content that resonates with diverse audiences worldwide. As a promo director, you will play a pivotal role in driving engagement through innovative and compelling promotional campaigns.

**Position overview**:
**Responsibilities**:
Develop and oversee the implementation of promotional campaigns across multiple platforms, including television, digital, social media, and more.
Collaborate with creative teams to concept and produce engaging promotional content, including trailers, teasers, sizzle reels, and other marketing materials.
Ensure all promotional content aligns with brand guidelines and effectively communicates key messaging and themes.
Monitor industry trends and best practices to identify new opportunities for promotional initiatives.
Analyse campaign performance and audience engagement metrics to optimise future promotional efforts.
Manage relationships with external vendors, agencies, and production partners as needed.
Provide creative direction and feedback to internal and external teams to ensure high-quality deliverables.

**Qualifications**:
Bachelor's degree in marketing, communications, film, or a related field (or equivalent work experience).
Minimum of five years of experience in promotional marketing, advertising, or a related field, with a proven track record of success.
Strong creative vision and the ability to translate strategic objectives into compelling promotional campaigns.
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Understanding of video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphic design tools (e.g., Adobe Photoshop, Illustrator).
Strong understanding of digital marketing and social media platforms, including trends and best practices.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
A passion for entertainment and a deep understanding of audience preferences and behaviour.

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