Senior PR Account Manager

3 weeks ago

Johannesburg, South Africa Clockwork Digital Full time

We are looking for a passionate and solution-oriented Senior Account Manager to be responsible for multiple client accounts. As a PR Senior Account Manager, you will manage a portfolio of clients and promote them to their target audiences. You will be an influencer of public opinion, grow brands, and help drive sales through a range of PR tools such as news items, press releases, case studies, product placement, and social media activity. You will be the key to shaping your client’s reputation and profile and will manage their press coverage and often advertising too.

**Day-to-day Responsibilities**:

- Managing a portfolio of clients’ PR accounts
- Providing strategic counsel to clients to aid their PR and wider marketing campaigns
- Providing commentators and product or company information to the media (newspapers, magazines, radio, television, and online news sites)
- Building relationships with existing and new clients
- Building relationships with key media contacts
- Liaising with clients regarding press campaigns, creative projects, and PR solutions
- Dealing with the media, speaking to journalists and other members of the press
- Providing innovative and creative ideas to clients
- Briefing clients and updating them on press campaigns
- Analysing PR coverage and providing written reports
- Communicating effectively with a range of stakeholders

**Key Responsibilities**:

- Daily point of contact with key media contacts
- Developing industry, sector, and product-focused PR campaigns
- Managing the needs of the client and their accounts
- Contributing to daily meetings, and liaising and updating clients on PR activities
- Keeping abreast of current PR trends and tools
- Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople
- Spearheading both traditional PR and social media projects
- Developing news angles, stories, and pitches to further the client’s profile, products, and services.
- Fulfilling the client’s key performance indicators and growing accounts
- Being involved in pitching for new business and developing PR proposals
- Managing a high level of client interaction
- Managing and mentoring junior members of staff

**Key Skills**:

- High levels of communication - both presentation, verbal, and written skills
- Impressive emotional intelligence and interpersonal expertise
- A passion for the media, including social media
- Flair for creativity, strategic thinking, and innovation
- Strong copywriting and marketing mastery
- Commercially aware and business savvy
- Good industry knowledge and experience in building influential networks
- Solid computer prowess and project management skills
- Outstanding organization with an ability to manage multiple projects and portfolios
- Service-focused and sensitive to confidential information

**Requirements**:

- Relevant degree in Arts, Media, or Public Relations are desirable.
- Strong interpersonal, writing, and project management skills, a creative flair, and an interest in the media.
- Experience of directing business to business (B2B) or business to consumer (B2C) PR accounts
- Agency experience is preferred
- Evidence of copywriting, marketing and report writing, social media, event management and client liaison skills
- Strong communication with excellent presentation and data analysis capabilities
- Ability to build a network of influencers and press commentators
- Industry knowledge and contacts are beneficial

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