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Content Creator/copywriter

4 months ago

Durban, South Africa Mahired Full time

Mahired is an HR tech start-up that has just finished creating a functional web app in the HR/Recruitment space. 2024 the focus is taking it to market. We are looking to improve the accuracy of the recruitment process. Putting the focus back on people over profits using technology and referrals.

As a solo Founder, I'm currently looking for some hands-on support with implementing the go-to-market strategy. Due to the current status of the business, this role will require someone who can work autonomously, is comfortable with uncertainty, and has a gritty persistence to achieve goals. NOTE - as this is currently being bootstrapped there is little to no marketing budget, so there is an emphasis on organic strategies.

**Duties**:

- Conduct thorough research to gain insights into industry trends, target audience preferences, and competitor strategies.
- Have an understanding on the full lifecycle of content from creating the strategy through to reviewing data to conducting performance analysis and optimisation.
- Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
- Stay updated on emerging content trends, SEO best practices, and industry developments to optimize content strategy.

**Experience**:

- Proven experience as a Content Creator or Copywriter and has refined the art of creating value in every piece within the HR/Recruitment industry.
- Strong research skills to gather information on diverse topics.
- Experienced with SEO best practices and content optimization.
- Creative thinking and the ability to generate innovative ideas for content and how to bring it to life.
- Beyond creating the content has exposure to developing the content strategy through to conducting performance analysis and optimisation tasks.
- Can ideally produce the visuals for content
- Ideally experience within a startup environment and is very comfortable with taking initaitive.
- Very strong organisational skills.

This phase of the business can be some of the hardest experienced. It is a product that no one has heard of, so it's a product that will take some sales nous to connect with our ICP.

For the right person, I would be happy to look at offering more hours etc as it starts to make sense. If we manage to be successful in taking the platform to market, this could very much provide career longevity and progression.

**Job Type**: Part-time

**Salary**: Up to R150,00 per hour

Application Question(s):

- Are you experienced in ensuring the content is SEO-friendly?
- What experience do you have in creating the visuals for content and for which platforms?
- Why is the role of interest?
- Do you have experience creating content within the HR or Recruitment industry? If so, are you able to share an example of a piece you've created?
- What is your preferred hourly/day rate?