Social Media Officer

4 weeks ago

Johannesburg, South Africa University of the Witwatersrand Full time

**Purpose**:
To manage the University’s official social media accounts and their respective communities in order to enhance the Wits brand and reputation in the social media space, and thus to be the voice of the Wits brand.

**Key responsibilities include the following**:
Community Management, Content Creation, Marketing and Communications Campaign support, Social Media Strategy, Reporting and Issues and Crisis Management.
- Manage the social media channels of the brand (as a minimum, Facebook, Twitter, LinkedIn, YouTube, Tiktok and Instagram - both paid and organic)
- Identify social media tactics and adapt content, in particular University news, for different social media platforms to engage, inform and build social media equity for the Wits brand
- Be an innovator: Stay abreast of all technical and content developments and advances in social media to bring fresh ideas and innovative developments to the social strategy
- Work closely with both the Marketing and Communications team to look at ways in which social media can work within wider campaigns for the University
- Understand reputation management in order to be able to identify potential damaging conversations and to respond accordingly
- Create and write social media copy and communicate with the public through comments
- Prepare management reports on social campaigns undertaken and implemented
- Develop and design ongoing posts and adapt appropriately for various social media platforms

**Requirements**:

- Degree in Marketing and/or Journalism and/or Communications or equivalent in the digital marketing environment with at least 5-8 years of experience in a similar environment
- Exceptional social media savvy: an in-depth knowledge and interest in social media with up-to-the-minute knowledge of the latest social trends, platforms and industry best practice
- Excellent English language skills, spelling and grammar, and attention to detail
- An understanding of and enthusiasm for the brand and tone of voice
- Have an understanding and experience of how newsworthy content can be adapted for social media platforms
- Motivated self-starter with a drive for results and excellent multitasking skills
- Excellent creative editorial and news monitoring skills
- Knowledge of and experience in editing images and resizing appropriately for different platforms
- Good numerical and analytical skills - adept at preparing management reports
- Experience in and use of Google analytics and other open source analytical tools
- Working knowledge of Search Engine Optimisation (SEO) techniques
- Demonstrated ability to interact professionally with a diverse range of clients
- Demonstrated ability to meet deadlines, determine own work priorities, work independently and as part of a team.
- A good understanding of social media language and student trends in the education sector
- Adapts easily to changes in the social media, digital communication and algorithms
- Design skills (for social media and website banners)
- A great understanding of media monitoring tools and scheduling tools (Sprout Social, Hootsuite, Falcon, Meltwater, Buffer, etc.)
- Short video and photography skills (mobile optimisation)
- Use social media integration skills through Meta for business
- Demonstrates a good understanding of the South African landscape and issues that affect students
- Have an awareness of key influencers in the industry and make valuable connections
- Stay up to date with the latest social media platforms and technologies
- A great understanding of topics that are culturally sensitive
- Available to work overtime and on weekends
- Can use the following editing tools: Adobe, Photoshop, Illustrator, Audition, Premier Pro and After Effects or similar programmes
- Detailed Description

Job Requirements

Additional Details

How To Apply
- The University is committed to employment equity. Preference may be given to appointable applicants from the underrepresented designated groups in terms of the relevant employment equity plans and policies of the University._

**Closing Date: 01 February 2023**

Minimum Salary
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