Marketing and Consumer Insights Manager

2 weeks ago

Johannesburg, South Africa Performer Recruitment Full time

**Introduction**

Our Clients is seeking a skilled and experienced Marketing and Consumer Insights Manager to join a global company based in Bryanston. As a Marketing and Consumer Insights Manager, you will play a crucial role in driving marketing strategies and understanding consumer behavior to enhance their business growth.

**Position Objectives**

The position objectives include overseeing the development and implementation of go-to-market above-the-line (ATL) and below-the-line (BTL) campaigns across multiple channels. This involves conducting research and utilizing market analytics to inform marketing strategies. Additionally, the role involves creating customer journeys and strategies that consider demographics and customer segmentation. Managing customer engagement through CRM and loyalty programs is another key responsibility. The position also includes overseeing social media presence and sustainability communication efforts. Collaboration with creative teams, internal stakeholders, and external agencies and vendors is essential to ensure the success of marketing initiatives.

**Specific Accountabilities Include**
- **Brand and marketing Campaigns ATL/ BTL - across channels** - Responsible for developing, implementing, and executing strategic marketing plans for an entire organization across channels to attract potential customers and retain existing ones.
- **Research And Marketing Analytics - **Propose and manage marketing research projects to generate consumer insights for enhanced marketing strategy and communications. Analyse customer insights, consumer trends, market analysis, and best marketing practices to develop effective strategies. Conduct analytics reporting across various platforms, extracting key insights for future campaign development and go-to-market strategies. Prepare formal proposals and recommendations on tactics based on the extracted insights. Create business dashboards to track and monitor key performance indicators (KPIs).
- **Customer Journeys and Customer strategies - inclusive of demographics and customer segmentation -** Map the Preferred Customer journey, identifying all touchpoints where customers interact with the brand and content. Guide the entire process from defining a perfect customer experience to implementation, ensuring success at the designated time. Develop a holistic strategy for the Preferred Customer based on the company vision and translate customer requirements into feasible revenue and loyalty projects. Enhance the customer experience by utilizing qualitative and quantitative metrics on an ongoing basis. Promote digitalization and automation of customer contacts by optimizing business and customer processes.
- **Customer engagement - CRM / Loyalty programme -** identify, establish, and track the different KPI’s to create data driven mind-set and to define the key metrics to measure the success of the service level. Influencing Customer decision-making at all touchpoints by creating customized content and communication templates based on analytics and early interactions with the company. Design promotions and customer loyalty programs to drive productivity and retention based on data, while creating the correct incentive strategy to ensure an optimal customer experience on all channels.
- **Public relations and influencers -** Highlight and communicate newsworthy communications. Develop campaigns that have a long-lasting influence on your company's public image, promoting a good impression of the Brand and the good and social initiatives driven by the brand.
- **Sustainability**:

- Communicate - environmental and social governance help by the business. PR and corporate communications. Build a strong PR campaign promoting Brand, production practices and knowledge of materials, lifetime warranty and food safety. Zero waste programme and process practices.

**Education & Experience**
- Bachelor’s degree in marketing, business, or related field
- At least 8 - 10 years’ experience in managing direct to consumer programs, including: CRM, loyalty customer programs, customer promotions and any other relevant experience driving customer lifetime value on both digital and traditional areas.
- Proven experience developing marketing plans and campaigns.
- Experience with marketing automation and CRM tools
- Experience in digital areas and agility to connect commercial needs and technical solutions.
- Experience in building co-marketing partnership plans.
- Multifunctional experience within Marketing and Sales to ensure plan integration.

**Key Competencies**
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Proficiency with online marketing and social media strategy
- Demonstrated commitment to customer centricity and service orientation.
- Strong leadership and ability to envision and drive changes into organization.
- Solid analytical and strategic thinking and problem solvin

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