Email Marketing Specialist

22 hours ago


Cape Town, South Africa inSegment Full time

Company Description
**ESTABLISHED IN 2007, INSEGMENT, AN INC 5000 COMPANY, IS A FULL-SERVICE DIGITAL MARKETING AND ADVERTISING AGENCY**

**Job Description**:
**What we will need your help with**
- ** Figuring out a unique, personal approach to our target audiences**
- ** Coming up with and conducting regular A/B tests to improve campaign performance**
- ** Monitoring all the necessary KPIs (churn, active audience, OR, CR, Retention rate, ARPU, and so on)**
- ** Reporting to the stakeholders**

**Qualifications**:

- **
- ** Have confident knowledge of at least one CRM (HubSpot, SharpSpring, etc). Knowing multiple ones is an advantage.**
- ** Understand various segmentation methods**
- ** Have experience with Google Analytics and/or similar tools**
- ** Our primary language is English, so we’re expecting you to be fluent in both oral and written.**
- ** Having at least basic knowledge of contact/company information search tools (such as ZoomInfo) is an advantage.**
- ** Having knowledge of, or having worked with other text mediums (SMS, instant messengers, mobile push) is a serious advantage**

Additional Information

All your information will be kept confidential according to EEO guidelines.



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