Content and Community Manager
2 weeks ago
Join a renowned and innovative financial services company based in CT as as their Content and Community Manager.
You need to be a versatile copywriter who is comfortable wearing many hats and also a confident community manager who is organised and quick thinking.
**Responsibilities**:
- Take ownership of how the company communicates across multiple platforms
- Write clear, persuasive copy that is concise and packs a punch
- Must be able to adapt copy to meet the relevant channel goals
- Collaborate with the design team to deliver concepts and ideas for creative campaigns, big and small
- Have a working knowledge of SEO, 25% Social media and content management
- Help us grow brand awareness by managing social channels namely Facebook, Twitter, LinkedIn and Instagram
- Create and execute a social media strategy
- Collaborate with the digital marketing team on promoting content and campaigns
- Research new trends and opportunities
- Own and manage the monthly content calendar
- Ensure we distribute content timeously and not miss key days or opportunities
- Report back monthly on key social media KPIs
- Collaborate with the design team to create engaging content for social media with a strong focus on video creation
- Create and execute a strategy to help us grow the online communities
- Reply to questions and comments received on social media and escalate issues to the required teams
- Manage outbound engagement by ensuring that you are engaging with the relevant accounts
- Engage with influencers and own the influencer strategy
- Consistently share insights with broader team on who followers are, what their pain points are and what they think about the business
**Requirements**:
- 5+ years experience in a similar or related role
- Previous experience as a mid-senior copywriter with social media
- Working knowledge of CMS and CRM platforms
- Solid experience writing about personal finance or within a financial services company
- Experience in establishing brand positioning and brand tone
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