Senior Strategist

4 weeks ago

Cape Town, South Africa ninety9cents Full time

**Responsibilities and requirements**:
Must have a minimum of 8-10 years strategic planning experience in a digital or creative agency
Bachelor’s degree or four year diploma with marketing or communication focus preferred
Experience in handling multiple, simultaneous projects
Team management skills
Experience in creating and presenting presentations, structuring a clear narrative and argument to sell creative ideas and strategies to the client
Experience in conducting qualitative and quantitative consumer research to analyse and arrive at logical and insightful conclusions
The insight to identify problems and take measures to rectify them
Experience with developing and moderating major workshops
Excellent written, verbal and information-seeking skills
Comfortable interacting with all levels of an organisation
An enthusiasm for digital and traditional marketing and consumer behaviour and insights
Knowledge of all Microsoft Office programmes
Minimum of five years experience in using at least one of the latest international digital marketing data and planning tools like: GWI, Brandswatch or Google Analytics.
Think holistically to generate and stimulate holistic creative/business ideas
Be able to identify strong creative ideas and support through strategic argument
Lead strategic planning for developing concepts, ideas and plans for achieving objectives successfully and for meeting and beating the competition
Work directly with the client service, creative team and/or client to understand their business, brand and challenges
Lead development of insights to drive brand campaigns
Gather, analyse and interpret the data and information from a variety of first and second-party data sources
Analyse quantitative and qualitative information from the client and propose recommendations that will have tangible marketing and business impact
Synthesise information to provide thoughtful and well-written conclusions on which to develop a marketing and branding plan for the client
When necessary, compile post campaign analysis presentations for major client campaigns, with a focus on competitor and consumer insights
Identify additional opportunities to provide value to the client
Co-lead in senior client presentations
Develop, write and bring key insights to life in major presentations to the client

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